We carried out a complete competitive analysis in order to define the overall strategy to be adopted on social medias, which would meet the needs and objectives of our client.
As of February 2016, we entirely managed their community of Facebook, Instagram and Twitter.
In terms of content, we have established a specific strategy for each social media, taking into account the different target groups of the client. The shared content was therefore adapted to the needs of each target audience. For example, more informative and innovative content was posted on Facebook, while on Instagram, we opted for content aimed at a younger target audience.
The three main objectives of our client’s presence on social networks were to:
- Generate traffic to the website
- Convert social media followers into qualified leads
- Increase brand awareness in the French-speaking part of Switzerland