Social media strategy
The context
With the help of its agency Eminence, our client, active in the sector of luxury cars launched a series of successful social media ads whilst keeping in mind the following three key objectives:
- To generate qualified leads
- To generate interest amongst its targeted audiences
- To increase brand awareness
The results
-
32 %
Conversions coming from social media
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1 k
Number of followers on Instagram in 6 months (organic)
-
90 k
Total number of video views on Instagram
-
48 %
Website traffic generated by social networks
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Client presentation
Our client is a car dealer specializing in the sale of luxury cars on the Geneva market.
With 90 years of experience in the automotive sector, it has remained faithful to its credo: quality vehicles at reasonable prices and professional work. The company has a fleet of more than 100 vehicles in Geneva.
The challenges
01. Building and developing a community on social networks
02. Increasing the visibility of the company
03. Generating qualified traffic on the site via social networks
04. Increasing the number of conversions via social networks
Our strategy
We carried out a complete competitive analysis in order to define the overall strategy to be adopted on social medias, which would meet the needs and objectives of our client.
As of February 2016, we entirely managed their community of Facebook, Instagram and Twitter.
In terms of content, we have established a specific strategy for each social media, taking into account the different target groups of the client. The shared content was therefore adapted to the needs of each target audience. For example, more informative and innovative content was posted on Facebook, while on Instagram, we opted for content aimed at a younger target audience.
The three main objectives of our client’s presence on social networks were to:
- Generate traffic to the website
- Convert social media followers into qualified leads
- Increase brand awareness in the French-speaking part of Switzerland