In order to increase its turnover, Dubai Autodrome turned to Eminence to set up a paid ad strategy, using SEA that would help them achieve their sales objectives and increase their brand awareness.
It is important to note that depending on the type of SEA campaign chosen (Search, Display, Mobile, Video, or Shopping), it is possible to orientate a strategy towards specific objectives such as visibility, conversions or traffic.
Firstly, we worked on improving brand awareness through Google Display ads and video campaigns.
Then, and in order to reach our objectives in terms of conversions (which included reservation requests for individual visitors and quote requests for companies), we created specific Google Search Ad campaigns for each target.
Then, our digital experts set up a tracking plan in order to monitor and adapt the strategy as needed. Our tracking tools allowed us to collect the following information:
- Traffic by channel
- User behavior
- Purchase and conversion funnels
- Quality of visits and leads
- ROI and turnover