White is a bright, brilliant color that gives volume and solidity to objects. The use of this color conveys a sense of simplicity. White also allows other colors to stand out.
Usually, the color white represents purity, calm, serenity, freshness, innocence, peace, light, and balance. However, this is not the case in all regions of the world. This topic will be treated later in the article.
How to obtain white?
The white color is obtained by mixing all the colors of the additive synthesis (colors of the rainbow).
For the subtractive synthesis, that is to say, when we use paint or ink, white is not considered as a color strictly speaking because it is itself the color of the support on which we print.
White color in cultures
Western cultures (North America and Europe): White represents purity and peace. Wedding dresses are often white. This color is also a symbol of cleanliness and hygiene and is omnipresent in hospitals. In Italy, white is also used for funerals. White chrysanthemums are often used as “decorations” at funerals.
The East and Asia: In this region of the world and mainly in the East, white is associated with death. It is used at funerals and represents sterility, mourning, sadness, and misfortune.
Americas: As in North America, white is associated with purity and peace.
Middle East: White is associated with purity and mourning. In Iran, white also includes the notion of holiness and peace. In Egypt, a person dressed in white is a person of high social status.
Throughout the world, the white flag is the universal symbol of peace.
White in web design
White is a color you’ll find on almost every website in the world. While white is often associated with the background or text of a site, it can also be a key design element. You can simply choose to use a lot of white areas, which will help you emphasize your key messages or the images you use. On the other hand, you can choose to combine white with various design elements, including a colorful background and design effects, to create a memorable and exciting user experience.
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Why incorporate white into your website?
Choosing a white design can be interesting from a branding perspective, as you can use a colorful logo and other design elements without worrying too much about conflicts. It also means that you can change the visual identity more easily than if you had to consider many colors.
One of the benefits of choosing a white, original, and modern website design is that you can combine almost any color with it. Still, be careful not to pair it with lighter shades of purple, and colors like grey and light pink.
Perhaps the only downside to white is that you can’t use different shades of white! However, you can often create great contrasts with darker grey and black.
The main purpose of web design is to facilitate the user experience and convey the desired marketing message in the most relevant way possible. To do so, the web design interface must take into account ergonomics, accessibility, and aesthetics, which will ensure optimal navigation for users.
Eminence’s web design experts put all their know-how at your disposal to help you build a website combining UX and responsive design, to meet the expectations and needs of your visitors.
To conclude, bear in mind that white areas are meant to highlight what they surround, and give you a modern and uncluttered web design that facilitates the navigation of the site. If you have any questions or need support in the development of your website, please contact us.