Boost your Marketing with Data Activation

Marketing activation is the key to catalyzing prospects’ decisions. Influencing their perception and response encourages them to engage in the purchasing process. Increase marketing efficiency, enhance purchase frequency, and reinforce customer loyalty. Our expertise in data activation will enable you to optimize your ROI.
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Segmentation
Personalisation
Omnichannel Activation
Automatisation

The Benefits

01
Maximize conversion
 
Data activation aims to increase conversions by effectively targeting customers most likely to take a desired action, such as a purchase or sign-up.
02
Enhance customer loyalty
 
Data activation strengthens loyalty by identifying customers at risk of disengagement (churn) and offering them personalized offers.
03
Customer value enhancement
 
Data activation identifies high-value customers and offers them tailored products and services. Personalizing marketing communication encourages customers to increase their spending.
04
Personalize customer experience
 
By using data to create customer segments and offer them tailored offers, data activation personalizes the customer experience, thus enhancing engagement and satisfaction.
05
Master strategic decisions
 
Data activation enables the identification of the most effective campaigns and optimization of your marketing budget by providing actionable insights on customers, campaigns, and marketing channels.
Our approach
Key steps for an efficient data activation
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1
Defining objectives
Clearly define marketing objectives and KPIs to achieve. These objectives should align with your company’s overall strategy and be measurable to assess the effectiveness of data activations.
2
Development of an effective marketing strategy
Data collection and analysis enable us to understand customer behavior and define precise strategies for each. Then, we design tailor-made data activations.
3
Audience segmentation
We segment the audience into homogeneous groups based on purchasing behavior, product preferences, demographics, etc. We personalize data activations and address specific messages to each segment.
4
Data activation
We use appropriate channels to reach each identified audience segment effectively. This includes sending personalized email campaigns, targeting ads on social media, or creating specific content on the website.
5
Measurement and optimization
We analyze the results and identify optimization levers to improve data collection continuously. Based on the insights gained, we adjust the marketing strategy to maximize results.

Our Tools

Salesforce
Hubspot
Google Analytics
Adobe Analytics
Segment
Marketo
Adobe Campaign
Pardot
HighTouch
ActiveCampaign
Mailchimp
Klaviyo
Brevo
Eloqua
Dinmo

Our Expertise

A dedicated team of experts

We provide advanced technical expertise, enabling us to develop results-driven strategies with limitless creativity. We are committed to deeply understanding customer behavior, designing tailor-made data activations, and mastering the most effective tools. 
 
We aim to ensure optimal ROI and remain constantly at the forefront of the latest trends in the Swiss market. Benefit from effective collaboration and a customer-centric approach for tangible and sustainable marketing outcomes with Eminence.
How can data activation optimize my campaigns?
By harnessing data to guide your marketing campaigns, you ensure your messages reach the right audience at the right time. This approach can significantly increase your return on investment and optimize the effectiveness of your marketing budget.
What are the challenges of data activation?
Data activation challenges include collecting quality data, adopting the right tools and technologies, regulatory compliance, promoting a data-driven culture, and measuring impact. Despite these obstacles, data activation is a powerful lever for improving marketing performance.
How can data activation help me better understand my customers?
Data activation enables you to create a 360-degree view of your customers by combining data from different sources. This allows you better to understand their needs, preferences, and behaviors. You can then use this information to personalize your marketing messages and enhance the customer experience.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Maximize the effectiveness of your marketing campaigns with our data activation expertise. From Geneva, Eminence leverages your databases to optimize your performance in the Swiss e-retail market.

Customer insights

We analyze customer data to uncover their behaviors, preferences, and purchasing habits. This data exploitation allows us to identify the most valuable customer segments and promising growth opportunities. By better understanding your customers, you can adapt your marketing strategies more effectively and relevantly.

Marketing Mix Modeling

MMM is a powerful tool for evaluating the effectiveness of your marketing initiatives. Eminence uses it to identify the channels and tactics that generate the best ROI. This in-depth analysis empowers you to optimize your budget allocation and maximize the return on your marketing campaigns.

Automatisation

We integrate automation tools to simplify and streamline your marketing processes. Whether you're scoring leads, sending personalized emails, managing advertising campaigns, or performing other tasks, automation will save you time and improve the operational efficiency of your marketing campaigns.

Personalization of interactions

Eminence uses collected customer data to personalize every interaction at every touchpoint. Offering more personalized and relevant experiences will increase customer engagement, improve satisfaction, and strengthen brand loyalty.

Customer journey

We map the customer journey across different touchpoints and channels. Through this in-depth data analysis, we can understand critical stages and friction points in the customer journey. By optimizing each step, you provide seamless and consistent experiences, thereby strengthening the customer relationship and increasing conversion chances.

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Our pillars

Data
Strategy
acquisition
Web