Unlock your Performance with our Data Audits

We analyze your entire digital ecosystem, including marketing, transactional, and customer data, as well as the tools used. We support you in assessing the quality, relevance, and compliance of your data. The outcome of the marketing data audit is to formulate a comprehensive strategy aligned with your business objectives.
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Data Analysis
Data-driven Strategy
Predictive Analysis
Actionable Insights

Our objectives

01
Ensure Data Governance
 
We establish stringent data governance standards to guarantee the efficient use of your data, maintaining quality and integrity at every stage.
02
Maintain Data Compliance
 
We ensure your data complies with privacy regulations in order to maintain high-quality data in a cookieless environment.
03
Leverage Data Strategically
 
We enable the strategic use of these vital resources by creating a harmonized data collection point and understanding your data management processes.
04
Gain Actionable Insights
 
We categorize your data and identify the key business questions it can address, providing a clear picture of your current capabilities.
05
Create a Performance Plan
 
Our data analysis experts work closely with your teams to develop a comprehensive plan that maximizes data utilization and drives performance.
Our approach
Key steps for a successful data audit
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1
Assessment of Needs and Constraints
We begin with in-depth workshops and analysis to understand your specific needs and the constraints of your data environment.
2
Maturity Diagnostic
We conduct a thorough diagnostic to assess the maturity level of your data infrastructure, identifying strengths and areas for improvement.
3
Technical and Functional Audit
Our experts examine your systems’ functionality and operational performance, evaluating how well they meet business requirements.
4
Review of Tools and Data Architecture
We review your software and hardware tools, the structure of your data architecture and provide optimization recommendations.
5
Strategic Action Plan
Finally, we develop a detailed action plan based on our findings, aimed at strengthening your data-driven strategy and maximizing the impact of your marketing initiatives.

Our Tools

Google Analytics
Adobe Analytics
SEMrush
Ahrefs
Mixpanel
Hotjar
Matomo/Piwik
Dynatrace
New Relic
Talend
Alteryx
Segment

Our Expertise

A dedicated team of data experts

Our data consulting agency benefits from dedicated experts. We are committed to closely collaborating with our clients’ internal teams to seamlessly integrate our marketing data audit activities.

 

The objective of our marketing data audit is to formulate a comprehensive data strategy that precisely meets our clients’ needs in data-driven marketing. Our recommendations align with our clients’ vision to foster a culture of continuous improvement and innovation within their company.

What is the added value of a data audit ?
A data audit delivers a comprehensive report on data quality, establishes a governance framework to ensure data integrity, recommends an optimal data architecture, and suggests tools like a data hub to unify and leverage your data more effectively.
How long does a data audit take ?
Your company and Eminence will engage in a collaborative process involving regular meetings and open communication to ensure efficient project progress. The time required depends on the complexity and scope of the audit.
What are the main reasons to proceed to a data audit ?
A data audit is crucial for assessing data quality, identifying gaps and improvement opportunities, strengthening data governance, and optimizing data marketing strategies. It ensures your data is used effectively.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Discover our data audit methodology, crafted to unveil the genuine opportunities within your data and enhance your data marketing strategy.

Architecture

Our initial step involves comprehending and categorizing your available data. We analyze their structure, quality, and relevance to your data-driven strategy. This assessment of data architecture enables us to identify gaps and optimization opportunities, emphasizing a scalable approach.

Tools and Platforms

Next, we evaluate your current technical platforms and their capabilities. This detailed assessment identifies the best tools for your data analysis and management requirements. Leveraging our expertise, we build a robust technological infrastructure to support your data-driven initiatives.

Data Lifecycle

We assist you in identifying the business questions your data can address throughout its lifecycle. From acquisition to analysis to utilization, we examine every stage of the process to enhance efficiency and maximize the value of data. This comprehensive approach ensures optimal utilization and a significant impact on your operations.

Data Governance

We implement measures to ensure the quality and security of your data while ensuring compliance with legal and regulatory requirements. By adopting a proactive approach to data governance, we minimize risks and strengthen trust in your data management processes.

Data Success and Strategic Vision

Finally, we develop a strategic plan to fully harness the potential of your data. We unlock growth opportunities and strengthen your market position by aligning your data-driven strategy with your business objectives. We transform your data into a sustainable competitive advantage.
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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web