Data
How to implement a data-driven strategy?
Today, brands have access to a huge amount of customer data that allows them to understand and analyze customer behavior in-depth, as well as to create customer experiences tailored to their expectations. To grow your business and make the right strategic decisions, you need to implement a data-driven marketing strategy.
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Data
Why Big Data is capturing the Fashion Industry?
Why Big Data is capturing the Fashion Industry? Through the accumulation and analysis of data from consumer buying processes, GPS profiles, and Social Media Behaviour, companies can recognise our needs before we are aware of them. In particular, in the Fashion Industry there are promising possibilities to improve the consumer experience and to better react […]
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Data
The importance of big data in the business world
The term big data is nothing we haven’t heard before. In actual fact, both large and small companies are beginning to utilize big data and the analysis behind it, in order to gain insight and information to better support their company and cater to the needs of their customers.
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