5 Examples of Successful Behavioral Segmentation
Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying […]
Make a difference with a digital content strategy in the automotive sector!
Writing content for digital media, creating videos or stories, and writing posts for social networks is an art and the automotive sector is no exception to this principle. Even if you are dealing with automotive enthusiasts. Indeed, the creation of content should not be left to chance and must obey precise rules if you want […]
CRM and marketing automation: a winning duo!
Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.
Google Ads – four effective strategies to target your audience
In 2022, all businesses should use audience targeting to create effective advertising campaigns with a better Return On Investment (ROI). Find out in this article how Google Ads can help you create digital campaigns with an advanced targeting and thus maximize the Return On Ad Spend (ROAS). Here are four smart strategies to better target […]
Gamification in e-commerce: a key player to improve your online sales
Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. […]
The metaverse: a revolution for e-commerce!
Since Mark Zuckerberg’s decision at the end of 2021 to rename the Facebook group Meta, a new digital era has started with the metaverse. In an economy where e-commerce is constantly gaining market share, the opportunities offered by this 3D Internet universe are unlimited.
Banking sector: how to manage your CRM database efficiently?
Today more than ever, customer knowledge is one of the major levers of marketing and sales performance. For banks, a CRM database contributes significantly to improving the customer experience. It helps them organize and store information about their customers including contact information, transaction history, and records of previous interactions.
How to build an effective marketing strategy on TikTok?
Are you considering implementing a marketing strategy on TikTok for your business or organization? Find out how to make the most of this social network to get your business off the ground.
CRO and SEO, the winning combination!
From an SEO perspective, an organic search strategy is about increasing the amount of organic traffic to the site while gaining quality leads. To achieve this, you need to have an effective strategy and consider adding an element of CRO. What is the role of a CRO in an SEO strategy? Our experts explain everything […]
How to optimize your internal links and improve your SEO?
Internal links are a powerful ranking factor. Like backlinks, they can convey content and tell Google which pages are most important. In addition, when implemented correctly, internal links are a legitimate way to improve your rankings and overall website performance. Let’s take a look in this article at how to build a solid internal linking […]