Digital strategy has become an indispensable tool for any company in the age where 62.5% of the global population is connected to the Internet. There are many options available depending on your business and marketing objectives, as well as the means and resources at your disposal.
How to set up a M-Commerce strategy? Key milestones and trends
Did you know that 72% of global transactions in 2021 were made via mobile devices, compared to only 5% of sales in 2012 (Statista)? Mobile commerce has now become an essential sales channel when it comes to setting up a successful commercial strategy for e-commerce activities.
How is technology affecting our culture?
Blockchain, drones, IoT, robots, VR, AR, MR, etc. All these new technologies surround us or are already part of our daily lives. Let’s see how companies can take advantage of this wave of innovation for a better customer experience across channels.
How can a digital agency improve your performance and help your team?
As a manager or marketing/sales manager, you are probably wondering whether it is better to use a digital agency to help you in your web projects or to carry out your projects directly in-house. This decision is often based on financial criteria and on a few persistent preconceptions. However, have you also taken into account […]
5 Examples of Successful Behavioral Segmentation
Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying […]