Today more than ever, customer knowledge is one of the major levers of marketing and sales performance. For banks, a CRM database contributes significantly to improving the customer experience. It helps them organize and store information about their customers including contact information, transaction history, and records of previous interactions.

Are you considering implementing a marketing strategy on TikTok for your business or organization? Find out how to make the most of this social network to get your business off the ground.

From an SEO perspective, an organic search strategy is about increasing the amount of organic traffic to the site while gaining quality leads. To achieve this, you need to have an effective strategy and consider adding an element of CRO. What is the role of a CRO in an SEO strategy? Our experts explain everything […]

The beauty industry has always been at the forefront of innovation and reinvention in e-commerce, and this year was no exception. To keep up with changing consumer shopping habits, brands in the beauty and skincare industry need to take an omnichannel approach more than ever and use all available digital touchpoints to maximize engagement and […]

Internal links are a powerful ranking factor. Like backlinks, they can convey content and tell Google which pages are most important. In addition, when implemented correctly, internal links are a legitimate way to improve your rankings and overall website performance. Let’s take a look in this article at how to build a solid internal linking […]