How to reduce and optimize your bounce rate ?
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
Content marketing : your key to success your digital strategy
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in 2021 and beyond. Facebook IQ offers insights, studies, and research using people, advertising, and […]
Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.
Difference between content optimization and over optimization
Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.
Reinforce your brand image with Instagram
With over 1 billion active users per month, Instagram is one of the fastest growing social networks, making this platform a weapon used by many brands to connect with more audiences and boost sales.
The cellphone as the only tool for placing orders for Millenials
The importance of mobile devices and connected objects in our digital world is increasing. As a result, we have seen the emergence of a new generation of people who surf the Internet only with their phones.
Inbound Marketing enables you to achieve your business objectives
Inbound marketing will not only generate results in terms of leads and sales, it will also allow you to optimize your investments and take advantage of the latest technologies.
Why use a QR code in your digital strategy?
Have you noticed this funny squared barcode appearing more and more often in your daily life? In the bus, in the supermarket, at a festival or even sometimes printed on the sidewalk, this pattern usually black and white allows you to get a lot of information by scanning it quickly with your smartphone! Eminence, your […]
Back to the future of marketing
Imagine, you are in 2030. As you walk to work, you receive a call from your favourite restaurant. After having greeted you warmly, the operator presents you with the daily menu adapted to your personalized diet and asks you at what time you want to be delivered. At your lunch break, at the exact time […]