The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.
According to 2020 data from Tim Soulo of Ahrefs, 90% of content on the web receives no traffic from Google. Therefore, optimizing content for SEO is essential to increasing your site's organic traffic and ensuring that your content is written in a way that reaches the most people possible.
Nowadays, using Google My Business (GMB) to reference locally your BtoB business is a powerful tool if you have local customers and a limited catchment area. It allows you to highlight your B2B business in Google's geo-localized results and in Google Maps in order to reach qualified leads, while strengthening your company's e-reputation.
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will to contribute to new consumer trends
Blockchain, drones, IoT, robots, VR, AR, MR, etc. New technology surrounds us on a daily basis. Let’s take a closer look to see how companies can benefit from this surge in tech innovation and synergise customer experience across different digital platforms. Artificial intelligence:
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.
Quality content, keywords, tags, link descriptions... search engines have many criteria for referencing a site, and some of them are constantly evolving.