Boost your e-commerce success: Unlock the power of conversion rate optimization (CRO)
Is your website successfully converting enough visitors into customers? Conversion rate optimization (CRO) is the key to converting more Internet users into buyers, and this without necessarily increasing traffic. For online retailers, this can mean more completed purchases, fewer shopping cart abandonments and greater customer satisfaction.
Understanding CRO: Techniques and tools to improve your conversions
In 2024, the e-commerce market saw an overall decline in conversion rates of 8.1% compared to the previous year. This decline highlights increasing competition and changing consumer behaviour, making conversion rate optimisation (CRO) even more critical for businesses looking to maximise the value of their online traffic.
8 Essential Steps for a Powerful Digital Strategy
In a world where over 67% of the global population is connected to the Internet, having a well-defined digital strategy is no longer optional—it’s a necessity. Whether your goal is to increase brand visibility, drive sales, or engage with customers more effectively, a robust digital strategy tailored to your business’s specific needs is the key to success.
Customer Journey Map: what is it and why is it important to create it?
Have you ever wondered why some customers leave your website without making a purchase, while others become your most fervent ambassadors?
Unlocking customer lifetime value (CLV) for business growth
Discover how to maximize customer lifetime value (CLV) and drive sustainable business growth. Learn strategies to increase customer retention, boost average order value, and build long-lasting relationships for enhanced profitability.
Easter Marketing: Maximize your sales in DACH region
Table of Contents Introduction Maximizing Easter Marketing Trends: A Data-Driven Approach to Digital Marketing in the DACH Market As Easter approaches, the DACH market (Germany, Austria, Switzerland) is all set to capitalize on increased consumer demand with Easter Marketing campaigns. This can be done by leveraging emerging consumer trends based on data-driven strategies to optimize […]
2024 Trends: A Content Strategy
Table of Contents In the dynamic landscape of digital marketing, staying ahead of emerging trends is essential for maximizing ROI and achieving business objectives with a carefully crafted content strategy that catches the attention of your target audiences. At Eminence with our Pinterest Partnership, we’re able to anticipate the next big waves in across multiple […]
E-commerce Disrupts the Codes of Luxury
Table of Contents The luxury market has been among the most resistant to shifting to online shopping. Although e-commerce has been booming for years, many luxury brands have feared losing their prestige if they moved to the Internet. However, COVID-19 gave them a reason to reconsider this position. Find out in this article how the […]
4 winning strategies for the beauty sector
Table of Contents Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L’Oréal closed the first quarter of 2022 with a 19% increase […]
How to Maximize Your Online Visibility
One of the major challenges for marketing teams is to ensure that their content is not only well-ranked in search engines but also meets the needs of their audiences, to foster the organic ranking of their business. This is the whole challenge of Google Helpful Content SEO, Google’s algorithm that relies on users’ search intent to offer them the most relevant content possible.