How to Refine Your Content Strategy in F&B, Beauty, Fashion, & Finance

2024 Trends: Refine Content Strategy in F&B, Beauty, Fashion

  •   1 March 2024

Table of Contents In the dynamic landscape of digital marketing, staying ahead of emerging trends is essential for maximizing ROI and achieving business objectives with a carefully crafted content strategy that catches the attention of your target audiences. At Eminence with our Pinterest Partnership, we’re able to anticipate the next big waves in across multiple […]

E-commerce disrupts the codes of luxury

E-commerce disrupts the codes of luxury

  •   6 February 2024

Table of Contents The luxury market has been among the most resistant to shifting to online shopping. Although e-commerce has been booming for years, many luxury brands have feared losing their prestige if they moved to the Internet. However, COVID-19 gave them a reason to reconsider this position. Find out in this article how the […]

4 winning strategies for the beauty sector

4 winning strategies for the beauty sector

  •   2 February 2024

Table of Contents Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L’Oréal closed the first quarter of 2022 with a 19% increase […]

Google Helpful Content

Google Helpful Content SEO: Maximize Your Online Visibility!

  •   23 November 2023

One of the major challenges for marketing teams is to ensure that their content is not only well-ranked in search engines but also meets the needs of their audiences, to foster the organic ranking of their business. This is the whole challenge of Google Helpful Content SEO, Google’s algorithm that relies on users’ search intent to offer them the most relevant content possible.

5 steps to optimize website conversions

Optimize your conversions with the structure of your website!

  •   9 August 2023

When it comes to succeeding in the world of e-commerce, it is essential to adopt a strategic approach to attract and convert visitors into customers. One of the key elements of this approach is the structure of your website. A well-designed and organized structure can greatly influence your sales funnel, making the user experience smoother and […]