Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will to contribute to new consumer trends
Blockchain, drones, IoT, robots, VR, AR, MR, etc. New technology surrounds us on a daily basis. Let’s take a closer look to see how companies can benefit from this surge in tech innovation and synergise customer experience across different digital platforms. Artificial intelligence:
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.
Quality content, keywords, tags, link descriptions... search engines have many criteria for referencing a site, and some of them are constantly evolving.
With more than one billion active users per month, Instagram is one of the fastest growing social networks. This increase is the result of three main factors: the success of Instagram Stories, growth in the number of direct messages and the launch of new products such as IGTV.
The importance of mobile devices and connected objects in our digital world is increasing. As a result, we have seen the emergence of a new generation of people who surf the Internet only with their phones.
Inbound marketing will not only generate results in terms of leads and sales, it will also allow you to optimize your investments and take advantage of the latest technologies.