Since Mark Zuckerberg's decision at the end of 2021 to rename the Facebook group Meta, a new digital era has started with the metaverse. In an economy where e-commerce is constantly gaining market share, the opportunities offered by this 3D Internet universe are unlimited.
Today more than ever, customer knowledge is one of the major levers of marketing and sales performance. For banks, a CRM database contributes significantly to improving the customer experience. It helps them organize and store information about their customers including contact information, transaction history, and records of previous interactions.
Are you considering implementing a marketing strategy on TikTok for your business or organization? Find out how to make the most of this social network to get your business off the ground.
From an SEO perspective, an organic search strategy is about increasing the amount of organic traffic to the site while gaining quality leads. To achieve this, you need to have an effective strategy and consider adding an element of CRO. What is the role of a CRO in an SEO strategy? Our experts explain everything in this article.
The beauty industry has always been at the forefront of innovation and reinvention in e-commerce, and this year was no exception. To keep up with changing consumer shopping habits, brands in the beauty and skincare industry need to take an omnichannel approach more than ever and use all available digital touchpoints to maximize engagement and increase sales.
Internal links are a powerful ranking factor. Like backlinks, they can convey content and tell Google which pages are most important. In addition, when implemented correctly, internal links are a legitimate way to improve your rankings and overall website performance. Let's take a look in this article at how to build a solid internal linking strategy that works for your business.
Having a data-driven company culture allows you to make the most of the customer data you have. In addition to having the right technology tools to process and leverage that data, you also need to consider the human approach, the overall organization of the company, and the type of work you need to do. In this article, we will explain what a Data-Driven culture is and how to implement it in your company.
The pharma sector is facing an increasingly informed and demanding audience in terms of quality and transparency. Content marketing is the ideal way to showcase the expertise of your pharma organization, inform, and educate your prospects, but above all, stand out from the competition.
Google has integrated more elements such as Rich Snippets, Quick Answers, and Featured Snippets on the results pages to offer its users the best possible search experience on the web and to provide users with better and faster information. In this article, we will take a closer look at Featured Snippets. On what criteria are they highlighted on Search and how can you leverage them to improve your online visibility?
Marketing Automation is about implementing automated marketing campaigns that are triggered by a set of predefined conditions and based on user behavior. Whether it is an acquisition, retention, conversion, or loyalty campaign, Marketing Automation serves several marketing objectives and considerably increases the performance of your e-commerce. Discover in this article the advantages of Marketing Automation for your e-commerce and how to integrate it intelligently into your digital strategy, to optimize the performance of your campaigns.