Strategy

How to find a good digital agency

As a manager or marketing/sales manager, you are probably wondering whether it is better to use a digital agency to help you in your web projects or to carry out your projects directly in-house. This decision is often based on financial criteria and on a few persistent preconceptions. However, have you also taken into account all the advantages that an agency can bring you, both in terms of your internal organization and your future performance?

winning strategies for the beauty sector

Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L'Oréal closed the first quarter of 2022 with a 19% increase in sales and the L'Oréal Luxe division recorded a 25% increase! By the end of 2022, the beauty and cosmetics sector are expected to reach a new record of around $500 billion in sales!

Behavioral segmentation: definition

Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying and decision-making behavior.

CRM and marketing automation

Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.

gamification

Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. One of these strategies is called gamification.