Strategy

CRO and SEO, the winning combination

From an SEO perspective, an organic search strategy is about increasing the amount of organic traffic to the site while gaining quality leads. To achieve this, you need to have an effective strategy and consider adding an element of CRO. What is the role of a CRO in an SEO strategy? Our experts explain everything in this article.

What is Data-driven Culture and how to develop it

Having a data-driven company culture allows you to make the most of the customer data you have. In addition to having the right technology tools to process and leverage that data, you also need to consider the human approach, the overall organization of the company, and the type of work you need to do. In this article, we will explain what a Data-Driven culture is and how to implement it in your company.

Google Featured Snippet: how to use them to get more visibility?

Google has integrated more elements such as Rich Snippets, Quick Answers, and Featured Snippets on the results pages to offer its users the best possible search experience on the web and to provide users with better and faster information. In this article, we will take a closer look at Featured Snippets. On what criteria are they highlighted on Search and how can you leverage them to improve your online visibility?

E-commerce: why do you need Marketing Automation?

Marketing Automation is about implementing automated marketing campaigns that are triggered by a set of predefined conditions and based on user behavior. Whether it is an acquisition, retention, conversion, or loyalty campaign, Marketing Automation serves several marketing objectives and considerably increases the performance of your e-commerce. Discover in this article the advantages of Marketing Automation for your e-commerce and how to integrate it intelligently into your digital strategy, to optimize the performance of your campaigns.