Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L'Oréal closed the first quarter of 2022 with a 19% increase in sales and the L'Oréal Luxe division recorded a 25% increase! By the end of 2022, the beauty and cosmetics sector are expected to reach a new record of around $500 billion in sales!
Have you ever heard of behavioral segmentation? This is the principle of grouping customers according to their behavior when making purchasing decisions. Incorporating this approach into your marketing strategy can pay off. In fact, segmenting your customers will give you valuable information to focus your efforts and budget on the right audience, considering their buying and decision-making behavior.
Writing content for digital media, creating videos or stories, and writing posts for social networks is an art and the automotive sector is no exception to this principle. Even if you are dealing with automotive enthusiasts. Indeed, the creation of content should not be left to chance and must obey precise rules if you want to stand out from your competitors.
Marketing automation and CRM are two very different concepts; however, implementing these two systems has become a necessity to boost lead generation and personalize the customer experience. In this article, we will help you understand how marketing automation works, distinguish the best platforms for CRM and identify the areas of complementarity between CRM and automation.
In 2022, all businesses should use audience targeting to create effective advertising campaigns with a better Return On Investment (ROI). Find out in this article how Google Ads can help you create digital campaigns with an advanced targeting and thus maximize the Return On Ad Spend (ROAS). Here are four smart strategies to better target your audience with Google Ads.
Search Engine Optimization (SEO), Google Ads, social media, etc. All these levers have become necessary to reach your target and highlight your offer. However, your efforts may be less effective in the face of demanding consumers and fierce competition. There are different marketing strategies to encourage your visitors to choose your brand and take action. One of these strategies is called gamification.
A customer journey is a process by which a customer interacts with a company to achieve a goal. From discovering a brand via social media to receiving an email after a successful transaction, the steps in between are usually numerous and varied. Today's consumers use multiple channels to communicate with a brand. All these touchpoints create increasingly complex customer journeys and can make it difficult to always guarantee the best experience.
Since Mark Zuckerberg's decision at the end of 2021 to rename the Facebook group Meta, a new digital era has started with the metaverse. In an economy where e-commerce is constantly gaining market share, the opportunities offered by this 3D Internet universe are unlimited.
Today more than ever, customer knowledge is one of the major levers of marketing and sales performance. For banks, a CRM database contributes significantly to improving the customer experience. It helps them organize and store information about their customers including contact information, transaction history, and records of previous interactions.
Are you considering implementing a marketing strategy on TikTok for your business or organization? Find out how to make the most of this social network to get your business off the ground.