Gamification is the application of game-design and game principles in non-game contexts. It is a way to enchant customers by making unusual interactions in a playful context. For example, integrating it into the act of making a purchase fun and adding an appeal of winning as well as a competitive aspect to digital marketing. It is also a way to make the luxury sector's reputation of inaccessibility disappear. Luxury brands are now using the mechanisms associated with video games as a new platform for customer acquisition and engagement. Gamification allows you to gain visibility, attract new customers, collect data, reinforce the brand's image and DNA, differentiate yourself from the competition and finally bring the customer to your store or to visit your e-commerce website. It is a real innovation where the creative possibilities are endless, in terms of format, message and aesthetics.
Google Ads offers a range of different auction strategies, adapted to different types of campaigns and objectives. As part of the auction system, you should take into account five basic types of objectives, associated with your current campaign settings.
“Those who do not adapt to the times get left behind.” The digital world is constantly evolving, and you need to stay up to date with the latest developments. Eminence, your digital marketing agency, celebrating its 10th anniversary this year, offers
Today it’s Valentine’s Day! All over the world, Valentine’s Day is considered as the day of love. Love letters are written, chocolate boxes are sent out to beloved ones and many other surprises are prepared to seduce and surprise each other.
Complicated words for very simple things. Eminence has prepared for you a mini dictionary for recurrent terms of digital marketing. Do not be lost in this flood of information. You also control the geek’s language, you will impress them all. So