Flash Sephora opened its doors in Paris. This is the first fully connected shop. An innovative concept with a refined design. The cosmetic line offers customers a new digital marketing experience. No more baskets filled with creams and other beauty products. The store presents its 14,000 products on a 100m² surface instead of the usual […]
Rolex Case Study
Table of Contents Traditionally luxury brands are reluctant to implement a digital strategy. With their reputation, luxury brands did not immediately feel the need to move to digital. However, Rolex, always on time, was able to understand the important issue of implementing a digital strategy in its marketing plan. Rolex has adapted its strategy by making the […]
Future travellers will be your Future Clients
“lead” is a key element in market activity and marketing of a travel agency especially through its website. The “digital lead” represents a contact quality (someone who is interested in your offer), which was established between your travel agency and the Internet. Like any business, you wish that this contact leads to an act of purchase. […]
Why Financial Institutions Should Use Social Media
The use of social networks in the financial sector has many advantages. Before you start posting, twittering and sharing we give you some recommendations. Follow the guide!
Strategic marketing tips for real estate brokers
Strategic marketing tips for real estate brokers This article aims to familiarize real estate agents with the online behavior of potential customers in their search for property. Eminence recommends: Catch your clients where they are looking for you – on the internet.