Have you noticed this funny squared barcode appearing more and more often in your daily life? In the bus, in the supermarket, at a festival or even sometimes printed on the sidewalk, this pattern usually black and white allows you to get a lot of information by scanning it quickly with your smartphone! Eminence, your […]
Back to the future of marketing
Imagine, you are in 2030. As you walk to work, you receive a call from your favourite restaurant. After having greeted you warmly, the operator presents you with the daily menu adapted to your personalized diet and asks you at what time you want to be delivered. At your lunch break, at the exact time […]
Reach your goals thanks to the elevator pitch.
Imagine this situation: you are a young entrepreneur with an innovative business idea that can revolutionize the world. However, without the necessary financing, you can’t do anything, so you have to find an investor. In an office building, you enter an elevator and meet one of the most important businessmen of the city. This is […]
How digitalisation is transforming our education system
Digitalisation is expanding in the education sector. Whether for students, universities, lecturers or companies – the digital era is changing our overall learning environment.
Why creating Personas is crucial for your digital marketing strategy
If you intend to develop a successful Digital Marketing Strategy, you need to deal with the needs and events of your target audience and your Personas.