The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.
Our experts have selected the key online business trends that will affect companies in the coming months.
Mobile shopping is on the rise
The growth of e-commerce is partly due to the increased use of mobile devices. Indeed, consumers use their devices extensively to browse or research new trends or products. Mobile shopping has therefore become very popular, especially among the millennial and generation Z consumers, who have grown up surrounded by computers and the internet.
In this context, it has become essential to have a mobile-friendly website and online shop. By doing so, you simplify e-commerce and make it more accessible to a wider audience.
Social e-commerce or social selling
Social commerce is the process of buying and selling goods or services directly on a social network without going through the brand’s website. This model allows social media to go beyond their traditional role by encouraging users to complete the entire purchasing process without leaving their favorite applications.
One of the main reasons for the growth of social commerce is its reach. In fact, social networks can easily reach billions of people and offer more options for targeting users than traditional or offline advertising. Another reason for social commerce to become more successful is its ability to create “real” interactions. They are ideal for arousing curiosity and interest.
Online Marketplaces: the choice of Internet users
More and more shoppers are turning to online marketplaces such as eBay, Etsy and Amazon to make their purchases as they offer a wide range of products on one platform.
To increase the reach of your products and traffic to your site, you should consider selling them on your own website and in parallel on online marketplaces.
A green approach is becoming increasingly essential
Consumers and companies alike are becoming increasingly aware of the environment. As a result, consumers are paying more attention to where they shop and the impact they have on the environment. A survey by Smurfit Kappa, the world’s leading packaging company, showed that by 2020, 50% of respondents wanted greater sustainability in the fashion industry, and 75% wanted to see less packaging.
Many companies are finding ways to be more environmentally friendly by making their products in an eco-friendly way (e.g. by avoiding plastic or creating a greener website). This is both good marketing and a responsible attitude, and is definitely one of the trends that e-commerce providers should follow in the coming years.
Chatbots are another popular way of using AI. These technological tools are very cost-effective, as they replace 24/7 support. They help to improve the user’s shopping experience due to their flexible nature, which allows them to respond quickly to visitors’ needs and offer the necessary assistance when your customer service is not available.
Tidio is the most popular WordPress chatbot plugin today, but there are many others, including WP-Chatbot and Collect.chat.
Re-commerce, also known as second-hand trade, is experiencing a renaissance and is part of the e-commerce trend. It refers to the recovery of used goods between two online entities.
As consumers are increasingly motivated by durability rather than price, second-hand luxury goods’ sales will disrupt the re-commerce sector. This represents an exciting opportunity for brands to open their own second-hand business and turn second-hand shopping into an exciting shopping experience.
E-commerce trends have progressed at an incredibly rapid pace in 2021. And it is likely that the changes listed above will continue to consolidate throughout 2022. Be prepared to consider them now and make the changes necessary to keep your e-commerce business competitive.
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