Top SEO trends for 2022

Top SEO trends for 2022

SEO is constantly changing thanks to the ongoing evolution of Google algorithms. Understanding the impact of these evolutions on the behaviors and requests of Internet users is important, so it is necessary to monitor the latest updates.

With this in mind, we would like to share the top trends to follow to succeed in your SEO strategy in 2022.

1. Better rank your content thanks to the EAT principle

According to Google, content quality is critical to ranking success. But how does Google define “quality”? It’s the EAT principle: expertise, authority, and trustworthiness. These factors determine whether a web page has useful, quality content.

Here are the steps to follow to ensure quality content:

  1. Create buyer personas (or buyer profiles), which allow you to determine what type of content your customers value.
  2. Conduct research on search intent, which will help you establish the consumer journey.
  3. Use this information to create content that matches the format your users prefer.
  4. Test to study what your audience prefers. Note that if you’re targeting a more mature audience, a video may be less suitable.

2. Long-form content helps improve SERPs

According to a Semrush report, long-form articles over 3,000 words get three times more traffic, and four times more shares. They also generate 3.5 times more backlinks than articles with an average length of between 901 and 1,200 words.

Focus on longer content to get better search engine rankings. Make sure your content is of high quality. The goal is to provide users with shareable information that keeps them engaged.

To achieve this, first, start by breaking your content into sections with H2 and H3 subheadings to make it more readable. Subheadings are especially important for mobile versions.

Next, be sure to post links to relevant and authoritative sources with a high authority score. Finally, make your content easy to share. Include obvious sharing links in the title, and at the end of the article, so readers can share with one click.
→ How does Eminence develop a successful, SEO-optimized content strategy?
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3. Featured Snippets will gain importance

Featured snippets were launched in 2017 and are a kind of shortcut to gain importance in Google.

They are summaries of answers to questions frequently asked by Internet users on the Google search engine. They appear in a separate block placed at the top of the classic Google search results, with a link to the corresponding site.

What is the Zero Position?

Position Zero is the information Google offers at the very top of the search results.

It is recommended to create a clear and simple answer that directly answers a frequently asked question on Google. To find out what questions are most frequently asked, simply query Google and see the Google Suggest that pops up. Be sure to contextualize the content you create to add value.

4. Semantically related keywords will be more important

In the past, SEO experts focused on the primary keywords without giving much importance to secondary keywords. However, semantic research and intent optimization are becoming more and more important in judging the relevance of information.

Indeed, Google is no longer satisfied with looking at strings of words. It analyzes the context of the query and tries to discern the user’s search intent, which means that the more relevant the information provided via logically related primary and secondary keywords, the better.
→ CRO and SEO, the winning combination!

5. Local SEO will play a more important role in SEO strategies.

Most internet users use search engines to find localized goods and services. If you own a local store, it’s in your best interest to work on your local SEO to improve your positions in the SERPs and drive traffic to your store.

How do you get your business into this local pack? Start by creating a Google My Business page. It’s also important to have a strong profile to achieve your intended results.

6. Predictive search with Google Discover

Google Discover is another AI-based tool from Google. This content recommendation tool identifies user behavior patterns over time and gradually integrates these habits. With this information, Google Discover can identify the most accurate content that will most likely interest the user.

Google Discover already has over 800 million active users. To be part of it, you don’t have to do anything special. If Google indexes your page, it will be automatically included.

Content is ranked based on algorithms that monitor content quality and user interest. While Google has not revealed any specific factors, it appears that search, location and browsing history, app usage, calendars, and home and work locations are all relevant.

7. Focus on video for your SEO strategy

Online video content seems to be the way to go. YouTube has over a billion users. If you don’t yet create video content, now is the time to start.

Be sure to optimize the name and description of your video channel. The description should not only be filled with keywords, it should also give a user-friendly overview of your channel’s content.

In all cases, keywords are essential. For example, if you’re optimizing for YouTube, you can take a cue from the platform’s autofill feature. Start typing the subject of your video and see what comes up in the search box.

This is mostly a list of suggested keywords, which tells you exactly what people are searching for on YouTube.

With all these trends, you can now plan your SEO actions for the new year. If you need more information, contact us.

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