Consent Strategy : Collect, Comply and Optimize

With personal data protection regulations rapidly evolving and the importance of transparency and trust for customers, it is essential for companies to properly collect and manage user consent. Eminence can help you define a data collection consent strategy tailored to your business needs and objectives.
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Analyse des données
Cookies
Google Tag Manager
Data Analysis
API Conversions
GDPR
Vie privée
User Experience

Our objectives

01
GDPR compliance
 
Comply strictly with the current regulations.
02
Transparency

Enhance user trust through transparent collection.
03
User consent rate
 
Optimize tracking with a non-intrusive banner.
04
UX optimization

Improve customer experience and retention.
05
Platform compliance
 
Remain compliant with analytics tools.
Our approach
Our approach aims to help you develop and manage a successful data collection consent strategy.
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1
GDPR compliance audit
This first step is essential to enable us to assess your current user data consent strategy, the tools in place and the risks of GDPR non-compliance.
2
New strategy development
Our team can then select the best CMP (Consent Management Platform) for your website, list the cookies that need to be implemented and start categorizing your data.
3
Technical implementation
Moving ahead with the technical part, we set up the chosen consent management platform, integrate the cookie banner as well as the privacy page, and create the tags.
4
Team training and awareness
In order to introduce the new data collection consent solution properly, its role and importance, and how it works, we organize training sessions with your internal teams.
5
Data reporting and optimization
Regular monitoring is important to ensure the effectiveness of the new strategy and to adapt it as necessary. We therefore track user consent rates as well as your visitors’ behavior.

Our Tools

OneTrust
Cookiebot
Google Tag Manager
Piwik
Biskoui
Usercentrics
Equipe Eminence

Our Expertise

By implementing a user consent strategy that is compliant, transparent and non-intrusive, you can optimize your website visitors' trust, your data collection consent rates and your data tracking.

Our legal, technical and user experience expertise means we can offer you a complete solution to ensure your website is RGPD compliant. In addition to selecting and integrating the best user consent management solutions (CMP), tracking and personal data protection tools, we maximise UX thanks to clear, simple and personalised consent banners.
How to manage regulatory and   technical complexity
With rapidly evolving regulations (RGPD, CCPA, ePrivacy Directive, local laws), specific technical skills are essential for implementing an adapted user consent management solution (CMP) and personalizing banners according to the user.
How to minimize the impact on UX ?
In order to optimize user consent rate, it is crucial to find the right balance between: an informative, convincing but non-intrusive message, appropriate page loading time and a simple data collection consent option.
How to maintain good marketing performance ?
Restrictions related to consent requirement can make it more complex to collect user data and attribute conversions. Our consent strategy agency re-evaluates KPIs to optimize performance measurement and adapt your marketing campaigns.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

We have designed our approach to ensure you are supported from start to finish. Our experienced consent strategy agency in Geneva is involved from the audit of your needs to the optimization of your new solution over time.

GDPR Compliance Audit

Our team analyses and assesses your website's current consent collection strategy, its compliance with the current RGPD regulations and its efficiency, with a particular focus on user consent rates and the data collected. The goal is to provide you with expert advice and improvement recommendations.

Collection Strategy

We develop a strategy tailored to your business and your needs. We identify the most adapted user consent management platform (CMP), list the relevant cookies and categorize the data to be collected. Thanks to our technical expertise, we also integrate the consent banner and tags, and implement the tracking tools, so as to guarantee both an optimal consent rate and effective data tracking.

Education and Araining

Our work does not end with the delivery of your technical solutions. At Eminence, we believe it is key to train and educate internal teams to ensure the lasting success of a strategy. We organize training sessions about the importance of consent, the protection of personal data and how the new data collection consent procedures work.

Management and Reporting

In order to assess the performance of the actions suggested, we manage your data tracking ourselves. Through a reporting, we present you with the results in terms of consent rates, user behaviour and user data gathered.

Tracking and Update

Optimising the user consent collection solutions implemented on your website requires constant monitoring and effective collaboration with the legal and technical teams. It is essential to guarantee their RGPD compliance over time, to update them as regulations evolve and to improve them for an optimal user experience and marketing performance.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web