Analyze and optimize your Digital Marketing Performance

Understanding your customers’ experience on your website is essential in order to optimize your user journey and conversion rate. As a digital performance agency, Eminence helps you develop the ideal solution to track and analyze your data, and maximize your site’s performance.
Analyse des données
Data Analysis
Google Tag Manager
Performance
API Conversions
User Experience
Vie privée
Strategy

The Benefits

01
Performance
 
Understand your customers’ needs through analysis.
02
User Experience
 
Optimize your UX and conversion rate.
03
Centralization
 
Get an overview of all your relevant data.
04
Visualization
 
Assess easily and set up adapted action plans.
05
Decision
 
Facilitate validation and fast decision-taking.
Our approach
We use a phased approach to support you through the development of your solution in the best way possible.
1
Assessment of your analysis needs
Defining the data to track and process.
2
Monitoring dashboard design
Creating templates, metrics and dimensions.
3
Data preparation before analysis
Integrating data sources and collecting data.
4
Development and set-up
Creating custom visuals, filters and segments

Our Tools

Our Expertise

As a digital performance agency, we support you with your data and KPI analysis so you can optimize your user experience and conversion rate.

Our in-depth knowledge of analytics tools enables us to extract relevant and reliable insights for your data performance analysis. Thanks to our marketing expertise and results-driven approach, we are able to turn complex data into clear, actionable information, create dashboards tailored to your specific needs, and support you with your digital strategy.
How can we ensure efficient performance monitoring ?
Our detailed reports make it possible to visualize your data performance clearly, compare and analyze each key lever precisely, in order to guarantee reliable reporting as well as fast and successful decion-taking.
How are all data stored for analysis ?
We know that a simple, clear and functional solution is essential for optimal performance monitoring. We put a particular emphasis on centralizing all your data in a datalake, so you can get an easily accessible and relevant overview.
How can we optimize the conversion rate ?
Our goal is to help you collect and track your data, but also to analyze and optimize them. By evaluating the user journey, we pinpoint blocking points and provide you with recommendations to improve your conversion rate.
projects & case studies
Our success stories

Our data performance agency will work closely with your team to develop a personalized data tracking and analysis solution that meets your business objectives.

Personalized Analysis

To ensure an optimal digital performance audit, we start by assessing and understanding each customer's specific needs and business goals, se we can target the relevant data to track and create tailored reports and dashboards.

Data Centralization

Our approach includes setting up a datalake to gather all data sources (CRM, advertising platforms, analytics etc.) and establishing a categorization plan, to ensure a relevant overview that makes your data performance analysis easier.

Reporting

We turn raw data into actionable insights through intuitive visualizations. Our team is committed to creating customized dashboards tailored to your needs, easing access to key information and trends, and offering regular reports that help track digital performance.

Strategy Support

We offer continuous support, strategic recommendations and personalized advice to help you navigate the complex data landscape and optimize your digital marketing performance. Whether you need help interpreting your data, understanding your user journey, or adjusting your strategies, we will guide you to make sure your actions are aligned with your business goals.

Continuous Optimization

Our process includes regular performance monitoring, assessment of your strategy and performance-based adjustments. We focus on ongoing improvement and optimization of the solutions we implement, so you are able to adapt quickly to market changes and maintain reliable data performance tracking and analysis.