Data tracking : To optimize your strategies

Understanding your visitors’ behavior is essential to optimize your strategies and improve your website’s user experience. As a digital agency with expertise in data tracking, we offer a complete service package to implement the data gathering and analysis tools best suited to your needs, and follow your KPIs on all your marketing levers.
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Analyse des données
Data analysis 
Google Tag Manager
Conversions
API Conversions
User experience
Vie privée
Google tag manager

The Benefits

01
Conversions
 
Track and analyze all of your user data easily.
02
Precision
 
Improve your strategy with tailored reporting.
03
Audience
 
Target and leverage personalized audiences.
04
User centric
 
Assess KPIs about your visitors’ behavior.
05
Acquisition
 
Adapt your customer journey and conversion strategy.
Our approach
We support you step by step in defining your needs to build your custom data tracking strategy.
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1
Assessment of your tracking needs
We start the process by understanding your specific needs in terms of tracking, analysis and reporting before defining your goals and KPIs to collect with the analytics tool.
2
Selection of your analytics tool
Our team assesses the tools available (Google Analytics, Adobe Analytics, Mixpanel, etc.) according to your needs, comparing their cost and features, in order to provide you with the best solution.
3
Planning of your website tracking
During this step, we identify key tracking objectives, map user touchpoints, and define relevant KPIs in a clear and concise plan for your tracking strategy.
4
Technical implementation
We then set up the tool on your websites or mobile applications, customize tracking (events, conversion goals, audience segments) and integrate the tagging plan into the code.
5
Data collection and integration
Once the technical part is implemented and checked, we create and launch tracking tags and variables via a Tag Management System (TMS) to collect and process your user data..
6
Collection test and validation
While developing your tracking strategy, we always work closely with your teams. We analyze the collected data and user responses with the different stakeholders.
7
Data analysis customization
To guarantee an efficient data analysis, we design tailored reports based on your needs, manage your audiences and transmission to platforms, and create personalized channel grouping.
8
Training of your internal teams
For an optimal use of your solution, Eminence organizes training sessions and produces guides and technical documentation on how to use the analytics tool and interpret the data.

Our Tools

Google Analytics
Adobe Analytics
Mixpanel
Google Tag Manager
Matomo
Equipe Eminence

Our Expertise

By implementing a website tracking process, you can not only optimize your customer acquisition strategy, but also improve your site's user experience.

If you decide to trust us to track your data, you will benefit from a reliable expertise for the implementation of your strategy. Our team develops a clear plan according to your needs and objectives for your KPI tracking, tool integration, data processing and analysis, as well as reporting, solution optimization and team training.

How can you have a clear view of user behavior ?           

Without a tracking strategy, it is difficult to understand how visitors interact with your website. Setting up a data tracking solution makes it possible to identify the most visited pages, bounce rates, user journey and potential pain points.

How to measure the performance of marketing campaigns ?

Companies invest in campaigns without always keeping track of their return on investment (ROI). Tracking conversions, UTMs and events means you can assess your campaigns’ impact precisely and adjust your strategy accordingly.

How to improve the conversion path ?                       

Implementing data tracking on your website also allows you to monitor your user journey and therefore analyze the steps at which visitors give up, and implement A/B tests to optimize user experience and increase conversions.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Our goal is simple: to provide you with a clear, reliable and compliant customer data tracking solution to enable you to track your traffic efficiently and maximize your website's performance, as well as on social media, via emails, etc.

Simple configuration

Once we have assessed your website tracking needs, as well as in terms of social media or mailing, and defined your objectives and KPIs that need to be tracked, we set up and configure the analytics tool we have selected - whether it is Google Analytics, Adobe Analytics, Mixpanel, etc. - to implement event tracking.

Complex configuration

We then move on to the second stage of tool configuration, which consists of adapting the data layer in relation with your analytics tool. We send the tagging plan to the developers for integration into your website code and/or mobile application. We also take care of tracking customization, defining events, conversion targets and personalized audience segments.

Customization

We want to deliver a clear, efficient and simple solution, so you can visualize your collected data easily, analyze them and adapt your strategy accordingly. We generate tailored reports, which allow you to track your KPIs, conversions, user behavior and more, in the most comfortable way.

Maintenance and optimization

As part of the TMA (Tierce Maintenance Applicative) of your website's tracking, it is important to ensure the maintenance of your data tracking solution, to guarantee their efficiency, reliability and compliance over time. To do so, we update configurations according to new developments, optimize parameters based on performance, and collaborate with technical teams.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web