WHY IS THERE THE NECESSITY FOR AN EMAILING STRATEGY?
Emailing is one of the main areas of digital marketing and allows you to inform your target audience about your new products and news. With a good digital marketing and emailing strategy, you will not only increase your brand awareness, but also your creation of leads and customer loyalty.
Our emailing agency in Geneva supports you in this important step to strengthen your customer relationships and also helps you identify new cross-selling and up-selling opportunities.
WHY CONTACT OUR EMAILING AGENCY?
Eminence, your email marketing campaign specialist in Geneva, takes care of the whole management of your marketing strategy of emailing, which is an essential lever to ensure the best possible return on investment.
However, like any digital marketing lever, an emailing campaign is only effective if it is used correctly.
At Eminence Geneva, we ensure the deliverability of your email marketing campaign thanks to our experts in marketing strategy and content strategy who can advise you on the direction to take, so as to optimally target your audience and convert your prospects.
To do this, the digital strategy experts of our emailing agency in Geneva will define an emailing marketing strategy adapted to your needs and objectives. In order to develop the most effective email marketing campaign possible, we will work on an attractive design with eye-catching visuals, personalized and adapted content containing reliable and clear source information, then we will also manage the sending and follow-up.
Our emailing platforms assure you database security, a good opening rate thanks to an optimization of the content of your emails and the guarantee that they will not be classified as SPAM.
THE STEPS OF THE EMAILING STRATEGY IN SWITZERLAND IMPLEMENTED BY EMINENCE
In order to achieve the pre-established objectives and thus achieve the success of your emailing strategy, our emailing agency will follow a clear and precise approach.
- We authenticate your marketing emails with high-performance systems and tools.
- We check the sender's reputation with tools that allow us to know if the email address or IP address you use for your mailings has been banned or not from your prospects' and customers' inboxes.
- We implement a strategy that allows the progressive development of your reputation in order to establish and strengthen a trusting relationship with your subscribers.
- We only send emails to consenting subscribers.
- We work on the coding of your e-mails to improve deliverability.
- We perform a precise targeting of your customer groups by sending emails with clear, high-quality and personalized content for them.
- We check the follow-up of your e-mails and the bounce rate.
WHAT ARE THE BENEFITS OF EMAIL MARKETING FOR YOUR BUSINESS?
An emailing marketing campaign allows you to achieve several objectives:
- Find new customers for your company
- Build customer loyalty among your existing customers
- Engage your customers and prospects through special actions, events, commercial offers, etc.
- Demonstrate your expertise through the delivery of quality content
Finally, to further optimize the opening rate of your emails, we create emails adapted to different formats and messaging software. Indeed, Eminence integrates responsive web design technology into its marketing emails so that they can be perfectly consulted on any type of devices.