Web Analytics in Switzerland: KPIs & Traffic
To properly analyse your website data in Switzerland, you need to go beyond basic traffic numbers. Tracking the right KPIs, understanding your traffic sources, and interpreting user behaviour will help you optimise your digital performance. Here are the key steps to do it effectively.
What characterizes Generation Alpha?
Depuis quelques années, un nouveau terme revient souvent dans les discussions des parents, enseignants et experts du digital : la génération Alpha. Ce sont les enfants nés à partir de 2010, et ils grandissent dans un monde où les écrans, les réseaux sociaux et les assistants vocaux sont la norme.
How to effectively evaluate a website?
To effectively evaluate a website, it must be regularly scrutinized: design, content, ergonomics, technical aspects, SEO, security, and compliance with laws (nLPD in Switzerland). Ready to take stock? Follow the guide!
How to make a website accessible?
To make a website accessible, it’s important to follow standards and best practices in terms of UX, WCAG (Web Content Accessibility Guidelines), structure, etc. This enables everyone, even those with disabilities, to navigate easily and interact seamlessly.
What is International SEO for Swiss Professionals ?
International SEO encompasses the optimization techniques that help a website become more visible in search engines worldwide by adapting its approach to the languages, cultures, and locations of the targeted users.
How does the ‘Enhanced CPC (eCPC)’ bidding strategy work?
Enhanced CPC, sometimes known as eCPC, is meant to elevate your manual bids.
What’s the best tool for optimizing Cost Per Click (CPC) ?
The most appropriate tool for optimizing Cost Per Click (CPC) will vary according to your particular needs.
What Are the Key Requirements for a High-Performing Website in Switzerland?
Why is website performance such crucial factor in Switzerland?
What are the advantages of Google Ads (SEA) campaigns for a company in Switzerland?
Google Ads campaigns are an ideal solution for Swiss companies wishing to stand out in a competitive market.
How to improve the conversion rate (CRO) of an e-commerce site in Switzerland ?
A good CRO indicates that your site is efficiently turning visitors into clients, so affecting your profitability directly.