STRATEGIC AUDIT: A NECESSITY TO EVALUATE THE PERFORMANCE OF YOUR COMPANY
In order to be able to develop an appropriate digital strategy and determine what actions are needed, it is imperative to understand your company and its market as a whole. This is why it is important to carry out a strategic website audit.
Indeed, a marketing audit is an in-depth examination of a company's main marketing orientations in its environment and the tools used to carry out its various actions. This makes it possible to identify strengths and weaknesses, brand DNA, the history of the company's actions, as well as the market in which you want to position yourself, including the trends and competitors of the market. In this way, you will obtain a global picture of your brand and will be able to position your marketing strategy and select the appropriate marketing levers to implement.
Eminence, your digital marketing agency in Geneva, takes care of your web audit to evaluate the relevance and effectiveness of your company's marketing actions. This will allow us to identify the difficulties your brand is facing and then find solutions to apply. In order to do this, we set up the following analyses:
- An analysis of the brand's positioning and objectives
- An analysis of the current strategy
- An analysis of your brand's internal environment (strengths and weaknesses)
- An analysis of your brand's external environment (opportunities and threats)
- An analysis of the micro and macro-environment of your brand (analyses of political, economic, social, technological, environmental and legal forces).
On the basis of these analyses carried out during the strategic website audit of your brand, we provide you with strategic recommendations to improve your marketing actions and enable you to develop your company.
OPERATIONAL AUDIT TO ANALYSE YOUR MARKETING ACTIONS
The web audit also includes a detailed analysis of the technical and operational aspects of the actions carried out on each of the levers of the digital strategy. We therefore analyse:
The website of your brand
Is the website optimally structured? Have you checked its structure, its performance, its consistency with current web technologies, the ROI it generates, its adaptability on the various navigation devices?
The SEO strategy of your brand
Is your website SEO friendly? Has a Wording strategy been implemented? Are you well referenced on search engines? Are SEO best practices implemented? We will answer these questions by performing an SEO audit.
The SEA strategy of your brand
Are your online advertising campaigns well structured? Do they report conversions to you? Do they generate ROI?
The content of your brand
Do you have a brand content strategy in place? Do you respect web writing best practices? Carrying out a brand audit will allow you to answer these questions.
Social networks and community management
Is your brand present and active on social networks? Have you defined a social media strategy? Do you deliver social content that is relevant to your target audience? Do social networks generate a ROI for you? We will answer these questions through a strategic website audit.
As you will have understood by now, the levers to analyse in a marketing audit are numerous and often require experts in the field in order to carry out a relevant web audit and thus be able to identify the areas that need improvement.
Our agency specialized in digital strategy audit, based in Geneva, provides you with a complete diagnosis in order to offer you optimization advices that will allow you to generate more traffic on your web platforms and thus improve your ROI.
EMINENCE, AN EXPERT AGENCY IN STRATEGIC WEBSITE AUDIT
As a specialist in digital marketing strategy, Eminence carries out a complete web audit for you to improve your company's marketing actions and enable you to develop your brand. Our agency puts at your service its resources, insights, studies and all its expertise to provide you with a clear, realistic and objective vision of your situation.
For this, Eminence, your agency specialized in strategic website audit, relies on a recognized methodology, consultants from different professional areas, and the expertise of strategic and technical web audit tools to ensure a complete diagnosis and advise you in order to implement a strategy that will lead you to success!