Media Performance : Boost your social media ads with AI

Thanks to machine learning, it is now possible to anticipate your audience’s behaviour as well as future trends, which is a major asset to stay one step ahead of your target audience and set yourself apart from your competition. As a social media performance agency, Eminence can help you implement a successful predictive strategy.
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Analyse des données
Social Media
Google Tag Manager
Advertising
API Conversions
Big Data
Vie privée
 Artificial Intelligence

The Benefits

01
Targeted advertising
 
Refine your audience and messaging precisely.
02
Conversions and ROI
 
Maximize your conversions with adjusted campaigns.
03
Cost management
 
Optimise your budget and profitability efficiently.
04
Innovation and prediction
 
Stand out and anticipate your customers’ needs.
05
Personalized experience
 
Enhance customer satisfaction and retention.
Our approach
We use a step-by-step approach to ensure that we cater to your needs as precisely as possible.
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1
Eligibility and objectives audit
This step consists of analyzing your existing data in GA4, assessing its quality and suitability for predictive models, as well as identifying specific KPIs for prediction.
2
Predictive model set-up
We create key events in GA4 (purchases, cart abandonments, etc.) and then use predictive features, such as purchase probability, revenue and churn, to segment audiences.
3
Purchasing platform integration
Once your goals have been determined precisely and the predictive modeling has been implemented, we send your predictive audiences to Google’s shopping platforms (Google Ads, DV360, SA360).
4
Tracking and reporting
Creating personalized reports makes it possible to track different purchase predictions, user lifetimes and retention, and compare your predicted and actual data.
5
Maintenance and optimization
We maintain your ecosystems, monitor data quality constantly, update your solution and eventually support you with the integration of BigQuery for optimized predictive analysis.

Our Tools

Big Query Machine
Looker studio
Tableau
Google Tag Manager
Equipe Eminence

Our Expertise

Our skills in technical development, analytics tools and performance strategy will allow you to set yourself apart thanks to predictive analysis, and to boost your media performance.

Beyond our expertise with various programming languages, automation tools and advertising platforms, our social media performance agency combines its knowledge in machine learning and social media advertising strategy to help you create innovative and customized campaigns, through the proposal of adapted content, competition monitoring and prediction of market trends.
How can we use the data collected ?
Analytics tools we select enable you to monitor your campaign performance in real time and adjust your strategies accordingly. Interactive dashboards make it easy to visualize data and make more pertinent decisions.
Is predictive analysis efficient ?
Predictive models aim to anticipate consumer behavior and stay ahead of their needs. This innovation makes it possible to carry out more accurate advertising targeting and optimize your social/paid media strategy for a better ROI.
What is the advantage of behavior analysis ?
Having a more precise vision of your customers’ profile and needs allows you to target the right audiences with relevant messaging. This is a way to not only improve media performance and advertising cost management, but also your brand’s visibility and image.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Rely on our team's commitment and expertise in media performance, big data and data analysis, and optimize your social media advertising campaigns.

Goals and KPIs

We start by defining SMART objectives - in other words, clear, specific, measurable, achievable and time-specific - before identifying the KPIs that reflect your objectives and that can be tracked automatically (ROI, conversion rate, cost per acquisition, etc.).

Data Infrastructure

Our team sets up a solid infrastructure to collect data from different sources (website, social media, CRM, etc.). After cleansing and structuring this data so they can be used by AI algorithms, we store them in a centralized location (data lake/warehouse) for easy access and analysis.

Tools and platforms

We then identify advertising platforms that offer automation and AI functionalities, such as Google Ads or Meta Business Suite, as well as advanced data analysis tools in order to track performance and identify trends (Google Analytics, Adobe Analytics, etc.). To be able to develop personalized predictive models, we choose AI platforms specialized in marketing (TensorFlow, PyTorch, etc.).

Machine Learning

Using advanced, more precise and personalized segmentation, our big data experts create models that will predict user behavior and optimize bids, and help us generate personalized content on a large scale. These tools then make it possible to target your campaigns more precisely and efficiently.

Automation

To make it easier to manage repetitive tasks and concentrate on tracking and analyzing the performance of your advertising strategies, we offer to automate campaign creation and editing, bidding strategy optimization and report generation.

Artificial Intelligence

To go even further, we also recommend integrating AI into your decision-making. Whether it's recommending products or personalized content to users, setting up chatbots to guide customers through the buying process, or predicting future sales and adjusting your strategies accordingly, this innovation is a major asset for maximizing your ROI.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web