WHAT IS THE OMNICHANNEL?
The boom in new technologies, combined with the growth of e-commerce, has led to the emergence of omnichannel marketing. It is a concept that benefits consumers above all, because they can shape their shopping experience as they wish thanks to their Smartphone, PC or tablet.
Indeed, the democratization of smartphones has considerably changed the purchasing behaviour of customers, who are now oriented towards personalization and loyalty. This digitalization of commerce has therefore forced retailers to take into account the new connected behaviours of consumers, making it urgent to opt for an omnichannel marketing strategy.
It seems therefore obvious that the concept of omnichannel focuses on the overall customer experience through the complementarity of digitalization and retail outlets.
THE IMPORTANCE OF AN SEO AND SEA STRATEGY IN YOUR OMNICHANNEL APPROACH
Any company is dependent on its positioning on the Internet in order to increase its notoriety and its traffic. There is no doubt that an omnichannel marketing strategy requires a presence on the top positions of search engines in order to attract customers to the company.
At Eminence, agency of omnichannel in Geneva, we also have experts in referencing and they will use different tools to improve your SEO and SEA, and therefore, your advertising campaigns, whether it is for the moment or for the long term.
SOCIAL NETWORKS: THE HUB OF YOUR OMNICHANNEL MARKETING STRATEGY
Nowadays, social networks are inescapable crossroads for companies moving towards an omnichannel model. Our community managers take care of the strategy to apply on social networks, the interaction with your communities, as well as the content in order to present your company under the best conditions and facilitate the dialogue.
Eminence, your agency specialized in omnichannel marketing strategy, does not hesitate to use other sales and prospecting tools, including emailing, to announce the launch of your products and promotional offers.
OMNICHANNEL: AN OPPORTUNITY TO BE SEIZED FOR THE PHYSICAL TRADE
Faced with an increasing digitalization, retailers must take advantage of connected objects through the development of personalized services.
The use of new technologies is an unexpected opportunity that can bring real added value in the interaction with customers. Knowing that consumers want to benefit from similar advantages to those when purchasing online, physical retailers are forced to adapt to this change by integrating e-commerce tools to provide more personalized offers to customers. To survive in a context where individuals are adopting new consumer habits, it is essential for companies to address their digital transformation, and this requires the convergence of channels.
The diversification of points of contact with the customer (physical retail, connected shop, social networks) is a chance for your company, especially since it encourages consumers to consume more, provided you undertake a digital transformation to switch to an omnichannel sales strategy. The emergence of the Internet has changed the situation and contributed to the appearance of new functions in commerce, such as online orders, home delivery and price comparison.
In other words, Eminence, your agency of omnichannel in Geneva, helps you implement an omnichannel marketing strategy that will be able to develop your conversion rate and increase the value of your company to your customers.
The ADVANTAGES OF OMNICHANNEL FOR RETAILERS
Brands benefit from certain advantages by promoting a resolutely omnichannel customer experience, and in particular a flourishing return on investment.
The personalization of the customer journey makes it possible to collect customer data, provided that they are used properly. The use of data from consumer buying behaviour allows retailers to better know the buyer and interact with them to build customer loyalty. As a result, the omnichannel is a marketing weapon that guarantees an effective return on investment.
In addition, it seems essential to meet the new requirements of consumers who want above all to benefit from a unique experience, regardless of where they connect from and the time they choose to make their purchases through their device.
Eminence, your agency of digital marketing, specialized in omnichannel in Geneva, develops a marketing strategy for your company that can respond to changes in purchasing behaviour, while at the same time encouraging customers to use an increasing number of channels.