Omnichannel Mix Media : Achieve targeted and effective communication

Omnichannel strategy enables companies to target efficiently their audience and communicate consistently across all their channels. Eminence offers omnichannel marketing services to help you provide your customers with a smooth experience and personalize your messaging, while aligning your communication on each channel used.
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Strategy
Omnichannel approach
Media campaigns
Performance

The Benefits

01
Consistent Communication
 
Align your messaging on all your channels.
02
User Experience

Offer a seamless and personalized experience.
03
Engagement and ROI
 
Boost the impact of your digital campaigns.
04
Audience Segmentation
 
Adapt your messaging thanks to precise targeting.
05
Tracking and Optimization
 
Monitor your performance and adjust your strategy.
Our approach
Our agency offers a full package and supports you every step of the way to implement your omnichannel strategy .
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1
Audit of your channels and data
This first step enables us to analyze existing channels and customer data, and therefore identify touchpoints and opportunities for synergies between both.
2
Design of your omnichannel strategy
This makes it possible for us to develop a tailor-made strategy according to your marketing objectives, key messages and most relevant channels to reach your audiences.
3
Campaign planning and segmentation
We plan the different campaigns, while personalizing actions according to the channel and segmenting audiences to target each group with relevant and adapted messages.
4
Channel set-up and synchronisation
Your campaigns are then launched synchronously across all selected channels, all while ensuring consistent messaging on each and a smooth customer journey.
5
Tracking, analysis and optimization
Our team of experts monitors the performance of your campaigns in real time, analyzes their results and adjusts the strategy implemented in order to constantly improve the efficiency of the actions taken.

Our Tools

Google Analytics
Google Tag Manager
Google Ads
HubSpot
Hootsuite
Semrush
Hotjar
Equipe Eminence

Our Expertise

As a media agency specializing in omnichannel marketing, our expertise combines our knowledge of analysis tools, digital and traditional channels, as well as our marketing skills.

We know the benefits of omnichannel marketing and create tailored campaigns, aligned with your needs and objectives. We combine our analytics and creative skills to offer you a segmented approach for each of your audiences, while ensuring harmonized communication across all your channels.

How to divide up communication channels?      

Something companies often struggle with is synchronizing their messages on their different channels, which then leads to incoherent communication. We centralize campaign management to enable smooth and consistent user experience.
How to customize messaging to each audience ?
Traditional marketing strategies don’t always take customer preferences into account. With our Omnichannel Mix Media approach, we help you tailor your messaging to the behavior and profile of each audience, improving engagement and relevance.

How to assess the overall success of campaigns ?            

To measure the impact of omnichannel marketing actions, setting up efficient tracking is essential. Our offer implements analysis tools to collect and analyze your data in real time, therefore optimizing your campaigns continuously.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

At Eminence, we do our utmost to help you build a winning omnichannel strategy so you can optimize your communication across your different channels and maximize your ROI.

Throrough analysis

To help you integrate an omnichannel marketing approach into your company's strategy, we start with a detailed analysis of your existing communication channels and audience behavior, to identify contact points and optimization opportunities.

Tailored strategy

We develop a personalized omnichannel strategy by aligning the messaging and actions with your company's specific objectives and taking into account your users' preferences. This way, we can guarantee a uniformed and optimized media communication.

Campaign launch

Once we have defined the strategy and marketing plan, we launch your campaigns simultaneously across all selected channels. We deliver audience-specific and relevant messaging as well as a consistent user experience on each channel.

Tracking and optimization

In order to guarantee a consistent and efficient omnichannel approach on the long term, we use advanced analysis tools to track your campaign performance in real time. This makes it possible to adjust and optimize the actions according to the results at each step and boost your performance.

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Our pillars​

Data
strategy
acquisition
Web
Data
strategy
acquisition
Web