SEO
With the help of Eminence, Bodyline Center optimized their SEO whilst keeping in mind the following three key objectives:
Making the website more ergonomic
Improving the website user experience
Collecting website user data to understand their behavior
70%
Increase in traffic
74%
Increase in the number of sessions
The objective was to optimise Bodyline's natural search engine optimisation.
- To improve the mobile user experience and interactivity of the website
- To import all the content from the current site into the new one
- To maintain the current SEO positioning
- To optimize the website’s loading time
- To collect data for retargeting and cross data purposes
- To boost the online conversion rate
- To implement a reporting system that streamlines the analysis of the new data collected
- URL mapping
- SEO migration
- Blog migration
- Ensure that the graphic design is in line with the business objectives
- Integrate the new design into the website
- Develop website functions
- Set up and integrate the customer’s CRM
- Test, validate and deploy the website
Our SEO specialists decided to keep the same URLs from the previous website so as not to lose the current website ranking on search engines.
We imported the content using the WordPress export and import tools.
Our web development experts improved the ergonomics of the website by proposing a new page structure that offered a more fluid and user-friendly navigation on the website.
Eminence’s strategic team defined and implemented several “call to action” buttons to increase leads and increase the online conversion rate.
Our creative team adapted the design of the new website to fit mobile devices, in order to meet Google’s new mobile policy.
In addition, our tracking experts set up tracking links on the new website to analyze users on Google Analytics and Data Studio, providing the client with monthly performance reports.
Lastly, we implemented Facebook Pixels to collect data on website visitors and understand their behavior. This allowed us to then optimize both social media and Google ads.
Results
70%
Increase in traffic
74%
Increase in the number of sessions
-2%
Bounce rate on mobile
47%
Increase in conversions
Clients testimonials
Bodyline
SEO strategy
I’ve worked with many agencies and I think Eminence really stands out. The team is always attentive and available to produce a high quality service that meets my expectations. Thanks to their responsiveness, flexibility and efficiency, we have reached our digital and KPI targets.