Social Media
With the help of its agency Eminence, our client, active in the sector of luxury cars launched a series of successful social media ads whilst keeping in mind the following three key objectives:
To generate qualified leads
To generate interest amongst its targeted audiences
To increase brand awareness
32%
Conversions coming from social media
1k
Number of followers on Instagram in 6 months (organic)
For this project, our experts have identified the following goals and challenges
- Building and developing a community on social networks
- Increasing the visibility of the company
- Generating qualified traffic on the site via social networks
We conducted a comprehensive competitive analysis to define the overall strategy to adopt on social media, ensuring it aligns with the needs and objectives.
Additionally, we maintained a presence on Facebook, Instagram, and Twitter, and managed the entire community.
We developed a tailored content strategy for each social media platform, taking into account the different customer segments.
The content shared was specifically adapted to meet the expectations of each target audience.
For example, we shared more informative and innovative content on Facebook, while on Instagram, we focused on content aimed at a younger audience.
The three main objectives of our client's social media presence were as follows:
- Generate traffic to the website
- Convert social media interactions into qualified leads
- Increase brand awareness in the French-speaking region of Switzerland
Results
32%
Conversions coming from social media
1k
Number of followers on Instagram in 6 months (organic)
90k
Total number of video views on Instagram
48%
Website traffic generated by social networks
