In order to increase its sales, Dubai Autodrome used Eminence to set up a sponsored links strategy by creating SEA acquisition campaigns that would help it achieve its sales and awareness objectives.

Depending on the type of SEA campaign chosen (Search, Display, mobile, video or shopping), it was possible to orientate the strategy towards an objective of visibility, conversions or traffic.

In order to achieve our conversion objectives, we created specific search campaigns for each client category (B-to-B & B-to-C).

We then set up a tracking plan to monitor and adapt the digital strategies according to our objectives.

Adopting an effective tracking strategy allowed us to create relevant remarketing audiences, and to display our ads to the right target at the right time.

Our tracking tools allowed us to collect the following information:

• Conversions
• Traffic by channel
• User behavior
• Purchase and conversion funnels
• Quality of visits and leads
• ROI and turnover