Dubai Autodrome called on Eminence to create Display campaigns with the following objectives: increase brand awareness, target the local market and car enthusiasts, attract new customers by driving consideration and effectively cover the upper phase of the conversion tunnel, ensuring complete coverage of the acquisition phase, alongside existing Search campaigns.
- Precision targeting in a highly competitive market
- Generate brand awareness amongst a qualified audience
- Control costs per acquisition.
- Increase the number of qualified leads and boost sales.
- Achieve a positive ROI
Set Up Advanced Targeting Strategies
Based on this analysis, we then leveraged Google Display's sophisticated targeting capabilities which was essential to ensure precise audience segmentation, maximizing engagement and conversion potential.
By creating combined audiences, including demographic targeting, affinity audiences and in-market audiences, we were able to set up an audience segmentation with high conversion potential.
We then created a new campaign and ad groups to target the most relevant in-market audience segments.
Tracking & Data Driven Decisions
Aside from regular monitoring of the budget and KPIs, we set up a tracking plan according to campaign objectives.
For Autodrome, Eminence's Data Tracking team created a complete setup for tracking the various KPIs across all channels, dashboards and GA4.
Data Tracking is important not only for ROI, but also to analyze data and fine tune the audiences we want to target with our campaigns.
Dynamic Campaign Management
We implemented agile campaign tracking and optimization practices to continually refine strategies based on real-time performance data collected through Eminence’s comprehensive reporting and analysis tools. Monthly review and removal of irrelevant targets.
