- Adapt to the technical requirements imposed by McDonald’s global
- Align AEM with market needs in terms of functions and modules
- Be able to easily add new functionality to the website
- Respect the brand identity requirements
- Provide the best UX/CX and meet the website’s objectives
- Propose a new tracking strategy to improve the customer journey
- Maintain and improve site traffic
- Collaborate with multiple partner agencies located in different geographic clusters
To address this ambitious project, we followed a methodical approach, first defining the website specifications and then planning the migration to Adobe Experience Manager (AEM).
- Definition of website specifications based on business analysis, customer behavior and business objectives.
- Server specifications
- Configuration of the CMS and its different functionalities
- Linking AEM to the third-party API (restaurant management, product management, etc.)
- GDPR compliance
- Server migration
- Implementation of a tracking strategy
We migrated the McDonald’s Switzerland website from the DJANGO Framework (based on the PYTHON language) to Adobe Experience Manager (AEM).
Adobe Experience Manager (AEM) is a solution designed to create and manage digital customer experiences across multiple channels: web, mobile apps and communities.
In the case of McDonald’s, on top of the website migration, we also migrated the server and the SEO.
Eminence collaborated daily with the McDonald’s Switzerland marketing team in Crissier and the McDonald’s Chicago AEM technical team, to define the CMS architecture while bearing in mind the brand’s strategy and vision.
We also worked with McDonald’s partner agencies, some of which are based in the United States.
Eminence’s teams spent time organizing the project ahead so that every action could run smoothly among all the parties involved.
The time difference with McDonald’s Chicago technical teams required us to adjust our work schedules to adapt to their time zone.
Results
