The natural referencing, your guide for a better positioning
The creation of a website is an essential stage for your digital strategy, but it is not sufficient. You need to reference your site so that it is visible to the internet users. The organic referencing is a strategy which consists of integrating the search trends of your target audience in your region, on the pages of your website. So, when users type these keywords, search engines on the Internet reveal the name of your company among the results of the front page. Organic referencing seems to be a simple strategy. Nevertheless, the implementation of the latter requires respect for numerous criteria imposed by Google, a reflection on the long term as well as a regular follow-up in order to constantly be in line with the needs for your target.
Eminence, the SEO expert
Optimizing the organic referencing will allow you to increase the number of visits and sales on your website. Within our agency specializing in SEO in Geneva, and with the help of SEO tools, we ensure that your website appears on the first page of search engines, thanks to natural positioning.
Also, the choice of keywords is very important for the organic referencing. We create for you a keywords study according to information gathered on your site to establish a wording strategy. From the data of the Swiss search engines, we identify the trends more relevant with regards to your sector and keywords most used by internet users in search engines.
Our method is based on the diagnosis of your website to detect obstacles to a good (SEO). Subsequently a policy is set to improve interaction with your audience.
The paid referencing, a compliment to your SEO strategy
Paid referencing involves the buying of keywords allowing your link to appear as sponsored at the top of the front page of search engine results on the Internet. Even if this strategy is paid, you have total control of your budget thanks to the Pay per Click method. Nevertheless, the paid referencing can only be effective if a good organic referencing strategy was implemented beforehand. The organic referencing grants you good positioning of your website on the long term, while
paid referencing grants you a punctual visibility to promote a service, promotions, new offers, etc. The combination between these two types of referencing you will guarantee a good positioning of the website, will increase the traffic, and thereby improve the volume of your sales.
The international referencing, the essential tool for multinationals
For those who wish to launch internationally, our department specialized in SEO puts and international strategy in place for you, for example SEO campaigns in Europe or Asia. This operation requires advanced expertise and knowledge of various SEO techniques. Moreover, good translation skills and extensive knowledge of the linguistic peculiarities and cultural differences are essential for working an effective SEO.
Our SEO agency offers to widen your target by opening the world market to you, and by giving you the possibility to be visible wherever you desire. We optimize your organic referencing and increase your presence on various search engines on the internet by adapting strategies specific to the country, the market, the target, but also in the requirements of the various present search engines abroad, such as Baidu (China) or Yandex (Russia).
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