WHY USE WEB TRACKING?
To improve the quality of your website and increase your conversion rate, it is essential to understand why an Internet user leaves your site without taking any actions that will turn him into a client.
Eminence uses technological tools inherent to tracking in order to collect information about the behaviour of your website users and analyse these data in order to understand the actions of these users, so that we know what they are looking for on your website, and therefore be able to improve it to meet their expectations.
Indeed, digital marketing tracking makes it possible to observe the behaviour of a visitor on a website or on a mobile application, observe the overall browsing behaviour in order to draw a defined profile, analyse exposures and reactions to advertisements, and analyse the reactions and actions of an Internet user after the reception of an e-mail marketing.
In other words, digital marketing tracking aims to record the behaviour of a consumer related to the websites he visited in order to subsequently display targeted content to encourage him to purchase your products/services.
As a web tracking agency in Geneva, Eminence aims to make it easier for you to identify your visitors and their behaviour on your website.
DIGITAL MARKETING TRACKING, A NECESSITY TO TARGET YOUR audience
Either carried out in real time or afterwards, website tracking concerns the observation and analysis of the reactions and subsequent actions of an Internet user following the exposure to an advertising or marketing message (email, banner, commercial link, etc.), or following his navigation on a web platform (entry page, navigation path, exit page, etc.).
In order to be able to carry out an effective personalized campaign, digital marketing tracking is very useful, especially for advertisers, although they must take into account the behaviour of individuals.
Thanks to the experts of our tracking agency in Geneva, Eminence helps you analyse, anticipate and control the behaviour of your prospects so that you can then establish an effective marketing strategy through targeted, relevant and personalised communication.
In addition, our specialists work closely with Google in order to benefit the most from its know-how, as well as its mastery of technological tracking tools, so that you can establish the most effective communication strategy, allowing you to boost your business, and therefore increase your ROI.
Eminence, YOUR WEB TRACKING AGENCY IN GENEVA
In order to provide you with complete information on your visitors' profiles, we carry out a detailed tracking based on the keywords searched, at their first click on the web page and their visit itinerary.
To help you achieve your objectives, we provide you with various website tracking techniques, including tracking via the visitor's IP address, web page tracking when the user is on your site, user's navigation tracking, and user's navigation path tracking after leaving your website.
Thanks to the information gathered during this tracking process, we will be able to adapt your digital communication strategy and optimise your online advertising campaigns. This will allow you to reach your prospects more efficiently and eventually convert them into customers later.
In addition, our experts will associate the digital marketing tracking technique to a natural referencing strategy (SEO), a powerful tool that will help you boost your business. Indeed, once you have determined which are the users that access your website and what they are looking for, you can then set up a keyword referencing strategy corresponding to the most frequent searches of previously identified users.
Trust our web tracking agency in Geneva and be able to control your visitors' expectations by offering them a personalised offer in real time. Thanks to powerful technological tracking tools, you will be able to convert your prospects into customers by getting to know them, which will ultimately boost your business and therefore increase your ROI.