Intuitive UX & UI for Maximised Engagement

We merge analytical expertise and creativity to design intuitive interfaces and aesthetic UX designs. Our user-centered methodology ensures optimal digital experiences, simplifying interactions and enhancing customer engagement.
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UX Analysis
UI Creativity
User Journey
Intuitive Design

The Benefits

01
Streamline the Experience
 
Our web design agency streamlines navigation on your website, emphasizing accessibility and providing an engaging experience. Our goal is to eliminate friction and intuitively guide users through the website, with a set of comprehensive visuals and platform structure, thus enhancing the user experience.
02
Redefine Your Content Structure
 
In order to ensure users can easily access the right information at the right moment in the journey, our Swiss UX agency restructures your content. By organizing information logically and intuitively, we enhance site navigation efficiency and user enjoyment while maximizing content utility.
03
Optimize User Interactions
 
Every interaction is carefully designed to diminish pain points and create a seamless journey for users throughout your platform. By aligning intuitive navigation with a thoughtful information structure, we anticipate user needs, ensuring an engaging and accessible experience.
04
Enhance Your SEO
 
Our strategy integrates the optimisation of user paths with the inclusion of strategic keywords within an engaging content.
With optmimised navigation paths, your customers will feel at ease and, as a result, more loyal. Not only can you increase your conversion rate, but you can also maximise your return on investment in organic search (SEO) and online advertising (SEA).
05
Design a User-Friendly Interface
 
Behind a simple interface lies the complexity of the user journeys studied. We design fluid navigation paths that are perfectly adapted to users’ habits. Our goal is to create an intuitive experience, allowing users to navigate easily and quickly access essential features.
Our approach
Key Steps for a Successful UX & UI
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1
Analytics & Analysis
We use insights from analytics and data analysis to make informed design and content decisions. This data provides valuable information about user preferences and needs, enabling us to adapt navigation tunnels and increase conversion rates.
2
Clear Planning and Ambitious Targets
We develop personalized experiences by defining information architecture and navigation principles, as well as key user journeys. We identify the functionalities, content blocks and templates necessary to meet your specific needs and align the project with your strategic objectives.
3
Solid Foundations for UX Optimization
At this stage, we detail the information architecture, create structural modules and design initial prototypes. We adopt a Mobile First approach, ensuring optimal user experience across all devices.
4
Rationalization and UI/UX Consistency
Using Atomic Design, an efficient modular system, we develop functional and uniform interfaces, thereby optimizing the development process through the use of pre-designed modules.
5
A Reliable System for a Seemless Experience
We conduct targeted user tests tailored to your needs and budget. By recruiting the right profiles, we ensure that your solution effectively meets user expectations.

Our Tools

Figma
Miro
Adobe Creative Cloud

Our Expertise

A dedicated team of UX/UI experts

Eminence, your UX and UI agency in Geneva, specializes in user experience. We create interfaces that transform complexity into simplicity and efficiency.
We remove any obstacles on your customers’ journey by designing fluid interactions that smoothly guide them towards their goal. Every detail is carefully considered to ensure an intuitive and seamless experience.

We focus on understanding your users and their needs, mastering accessibility standards and paying close attention to every aspect to ensure your users find the content they are looking for.
Thanks to our solid expertise in UX and UI, we can help you to strengthen your reputation on Google and build customer loyalty.

Does Eminence work with a Mobile First approach ?
Yes, but not systematically. Our process is designed to align with the needs of each client and its users. After a thorough analysis, we determine whether the priority is mobile or desktop. Each product is made to measure, respecting our quality standards, while adopting the most relevant technologies to meet your specific needs.
What is the Modular UX approach?
We start by identifying the essential elements of the interface, broken down into distinct modules. Each module is then developed individually, taking into account its function and visual aspect. This approach ensures optimal quality for each component, allowing the creation of a uniform and coherent site. Moreover, it facilitates the creation of new pages through an agile architecture.
Why does Eminence advocate for co-creation Measured ?
We believe that the client is best positioned to understand their own needs. That’s why we organize co-creation workshops where we collaborate with you to build and test prototypes using pre-designed modules. This method, akin to a building block game, encourages open exchanges and smooth communication. It also reduces validation delays, ensuring alignment of information among all involved parties.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

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We leverage our expertise to deliver fast, intuitive digital solutions perfectly tailored to your specific needs, for an optimal customer experience.

Analysis and Audit

We conduct detailed audits of your digital services, whether it's your website, platforms or applications, to identify friction points and strengths of your tools. Drawing on industry best practices in your sector, we provide strategic recommendations to optimize the user experience and maximize the performance of your digital solutions.

Collaborative UX

Our approach to UX design is collaborative and user-centered. During dedicated workshops, we refine the information architecture together, identify key features and build interfaces to test different page structures in real-time. This interactive approach ensures a shared understanding and vision of the final product from the early stages of the project.

UI: Atomic Design Creation

We establish a consistent and intuitive user interface, in line with your branding guidelines or the one we've developed for you. Our Swiss web design team develops unique visual elements, from icons to illustrations, to reinforce your brand identity and deliver a memorable and engaging user experience. We also create comprehensive style guides to ensure visual consistency across all digital interactions.

Motion and Interactive Design

On a daily basis, we study the emotional aspect of digital interactions to create immersive and captivating experiences. By integrating elements of motion and interaction, we aim to establish an authentic connection between users and digital interfaces, thus promoting engagement and loyalty. Our UX design agency is constantly on the lookout for new ideas to push back the boundaries of creativity and deliver digital experiences that leave a lasting impression.

Content Strategy

We offer you a digital content strategy that focuses on streamlining and optimizing messaging. From establishing a digital editorial charter to defining best practices in terms of keywords and guiding users through content, we support you in creating relevant and impactful messages to support your business objectives and strengthen your presence on Google.

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Our pillars​

Data
strategy
acquisition
Web