Arafet Lamari
SEO and acquisition expert Arafet improves visibility and conversion with a strategic, technical approach that delivers real results.
Marketing Insights
Search is experiencing its biggest revolution since Google. Generative Engine Optimization (GEO) helps you optimize visibility in AI-generated responses. Gone are the days when ranking on Google was enough: now you need to be cited by ChatGPT, Perplexity, and Gemini. Discover the 5 pillars of an effective GEO strategy and why your competitors can no longer ignore this new discipline.
Marketing Insights
Despite slow growth, Swiss construction faces intense pressure. Energy renovation is the new engine (57% of the market). Cities are no longer driving growth, BIM is widespread, and the real shortage is now skilled human talent.
GEO
Counter the threat of AI content invisibility. Implement Generative Engine Optimization (GEO) to ensure your brand is the authoritative source cited by leading LLMs and AI.
AI
In 2025, AI is reshaping digital marketing. Embracing ethical AI is essential to ensure transparency, regulatory compliance, and lasting customer trust.
GEO
Generative AI is reshaping Paid Media, enabling faster ad creation, personalization, and smarter optimisation. From dynamic content to new creative formats, it unlocks major opportunities—while introducing fresh challenges marketers must navigate.
Marketing Insights
Switzerland’s digital marketplace economy is reaching a turning point. Once slowed by cultural habits and legacy business models, it’s now gaining momentum as consumers, brands, and platforms align around trust, convenience, and sustainability. This article explores the key forces, sectors, and strategies reshaping Swiss e-commerce.
AI
Acquiring a new customer often costs between 5 and 25 times more than retaining an existing one… isn’t that a good reason to immediately rethink how we build loyalty? The market has become oversaturated, experiences feel repetitive, and customers are increasingly demanding, volatile, and impatient.
Marketing Insights
AI is turning search engines into answer engines, making many websites increasingly “invisible.” Learn why traffic is dropping, what Generative Engine Optimization (GEO) means, and how to position your brand as a trusted source cited by AI systems.
AI
In 2025, artificial intelligence is transforming finance, healthcare, and commerce. Data-driven decisions fuel innovation, efficiency, and new ethical challenges. As human and machine collaboration deepens, a smarter and more responsible global economy is emerging.
AI
In this article, we will dive into how AI is changing the game, where the boundary is between transformation and disruption and what businesses, and workers must do to remain ahead of the curve – strategically, ethically and on a human level.