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Search engines today are no longer simple keyword matchers. They interpret, learn, and evolve — thanks to increasingly advanced AI models like RankBrain, BERT or MUM.

Far from being just a flashy tech gimmick, AI becomes the engine that propels your campaigns to the next level—helping you understand your audience, fine-tune your messaging, automate tedious tasks, and most importantly, control costs while improving your results.

Omnichannel Mix Media (OMM) rises to meet this demand, offering a powerful framework that breaks down internal silos and connects every touchpoint into one seamless journey. Discover how OMM is reshaping brand strategies and transforming fragmented interactions into consistent, high-impact experiences.

Eminence’s SEO experts have worked on the history of Google algorithms to help you understand their evolution and decrypte the latest major updates: the 2025 Core Updates.

Display & Video 360, integrated into the Google Marketing Platform, offers brands the promise of impactful messaging at optimized—yet controlled—costs.
The experts at Eminence explored the topic and now share with you best practices to fully leverage this pillar in your digital strategy.

We’ve all seen them: the good old stamp cards, the endless point collection schemes, the apps that promised the world… before getting lost in some dusty corner of our phones. For years, loyalty programs followed the same recipe: shop more, get rewarded. Simple. Predictable. And, for a while, genuinely effective.

In this article, we’ll take a look at 5 tangible, tried-and-tested tactics for lowering Customer Acquisition Cost while preserving the quality and quantity of leads, and discover how to constantly analyze and adjust your strategy for optimum results.

SEO, like an invisible yet powerful guide, stands as the essential ally of any respectable digital strategy.