Why creating Personas is crucial for your digital marketing strategy

If you intend to develop a successful Digital Marketing Strategy, you need to deal with the needs and events of your target audience and your Personas.

YouTube SEO – 12 tips to boost the ranking of your video Acquisition
YouTube SEO – 12 tips to boost the ranking of your video

Do you wonder why your video on YouTube is not ranking? Although your keyword is in the title, the description and the file name appear and you have used great tags. Eminence, your digital marketing agency has compiled for you the most important ranking factors that really matter to create a buzz on the Internet […]

11 precious tips for a successful email marketing campaign Acquisition
11 precious tips for a successful email marketing campaign

Email marketing campaigns are an important element of each marketing strategy. They serve to strengthen and to build up the relationship with potential and existing clients, the collecting of important data and to boost your Marketing-ROI.

How to help generate leads through social media Acquisition
How to help generate leads through social media

Social Media in the past few years has been used by businesses all over the world. B2B and B2C companies all want a slice of the digital pie. Here in the Middle East, Facebook is the most popular social network overall, and consumers are spending more time attached to their phones than ever before. This is […]

Facebook Ads:  a more precise BtoB  targeting! Acquisition
Facebook Ads: a more precise BtoB targeting!

There are over 1.4 billion people who use Facebook. This is the most popular social network in the world. So if you opt for a social media strategy, Facebook is the ideal network to reach a perfect target. The best way is the Facebook Ads (Advertising). Advertising on Facebook has reached colossal figures, so do […]