Strategy
Industry 4.0 in switzerland: AI empowering predictive maintenance and the supply chain
Did you know that for over 70% of Swiss industrial companies, Industry 4.0 is seen as essential to securing their future competitiveness by 2030?
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Strategy
The convergence of traditional marketing and AI in industry
Artificial Intelligence (AI) now emerges as a crucial lever to transform and reinvent marketing strategies.
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Strategy
CRM in the Luxury Goods Sector in French-speaking Switzerland: A Key Lever for Customer Experience Le CRM
To realize this ambition, CRM (Customer Relationship Management) is positioning itself as an essential partner, far more than a mere technical tool: it embodies a strategic lever that transforms customer relations and strengthens the competitiveness of brands.
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Strategy
Artificial Intelligence in Digital Marketing: Revolutionize Your Strategy by 2025
Have you ever wondered why your Instagram feed seems to read your mind, or how Amazon recommends exactly what you need before you even think of it? The answer is just two letters: AI (Artificial Intelligence).
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Strategy
Data Marketing Success: Essential KPIs to Track and Optimize Your Strategy
In this article, we will explore the key data marketing KPIs to take into account to properly measure performance, evaluate engagement and acquisition, and ensure the efficiency of your marketing efforts.
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Strategy
How Might Artificial Intelligence Forecast Consumer Purchases?
AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.
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Strategy
5 Ways Artificial Intelligence Improving Swiss Advertising Campaign Performance
AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.
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Strategy
Phygital: The fusion of offline and digital for a unique customer experience
Since the early 2020s, the boundaries between the physical and digital worlds have become increasingly blurred. In this context, phygital has emerged as a strategic and indispensable concept to meet consumer expectations.
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Strategy
Marketing automation strategies for B2B: the complete guide
In the digital age, when customer expectations are rapidly evolving and competition is increasingly fierce, B2B marketing automation is proving to be a major strategic asset for companies. By enabling marketing processes to be optimized, this approach helps organizations gain efficiency while delivering a personalized, engaging customer experience.
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