Strategy
Predictive UX: when web design guesses your needs before you even click
Imagine a website that adapts to your needs in real time, like a friend who makes your favorite coffee without even asking. Behind this magic are human beings – designers, data scientists – and a major ally: artificial intelligence. Derrière cette magie, il y a des humains – designers, data scientists et une alliée de taille : l’intelligence artificielle.
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Strategy
CRM in the Luxury Goods Sector in French-speaking Switzerland: A Key Lever for Customer Experience Le CRM
To realize this ambition, CRM (Customer Relationship Management) is positioning itself as an essential partner, far more than a mere technical tool: it embodies a strategic lever that transforms customer relations and strengthens the competitiveness of brands.
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Strategy
Artificial Intelligence in Digital Marketing: Revolutionize Your Strategy by 2025
Have you ever wondered why your Instagram feed seems to read your mind, or how Amazon recommends exactly what you need before you even think of it? The answer is just two letters: AI (Artificial Intelligence).
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Strategy
Data Marketing Success: Essential KPIs to Track and Optimize Your Strategy
In this article, we will explore the key data marketing KPIs to take into account to properly measure performance, evaluate engagement and acquisition, and ensure the efficiency of your marketing efforts.
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Strategy
5 Ways Artificial Intelligence Improving Swiss Advertising Campaign Performance
AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.
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Strategy
Phygital: The fusion of offline and digital for a unique customer experience
Since the early 2020s, the boundaries between the physical and digital worlds have become increasingly blurred. In this context, phygital has emerged as a strategic and indispensable concept to meet consumer expectations.
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Strategy
Marketing automation strategies for B2B: the complete guide
In the digital age, when customer expectations are rapidly evolving and competition is increasingly fierce, B2B marketing automation is proving to be a major strategic asset for companies. By enabling marketing processes to be optimized, this approach helps organizations gain efficiency while delivering a personalized, engaging customer experience.
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Strategy
The best strategies and tactics to boost your e-commerce sales in 2023
Getting into e-commerce can be a great asset for your business as long as you learn to master its main advantages, make the right choices, and benefit from the right means and solutions to face tough competition. In this article, you will discover the best tactics to generate conversions and boost your online sales.
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