Did you know that for over 70% of Swiss industrial companies, Industry 4.0 is seen as essential to securing their future competitiveness by 2030?

Artificial Intelligence (AI) now emerges as a crucial lever to transform and reinvent marketing strategies.

To realize this ambition, CRM (Customer Relationship Management) is positioning itself as an essential partner, far more than a mere technical tool: it embodies a strategic lever that transforms customer relations and strengthens the competitiveness of brands.

Have you ever wondered why your Instagram feed seems to read your mind, or how Amazon recommends exactly what you need before you even think of it? The answer is just two letters: AI (Artificial Intelligence).

In this article, we will explore the key data marketing KPIs to take into account to properly measure performance, evaluate engagement and acquisition, and ensure the efficiency of your marketing efforts.

AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.

AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.

Since the early 2020s, the boundaries between the physical and digital worlds have become increasingly blurred. In this context, phygital has emerged as a strategic and indispensable concept to meet consumer expectations.

In the digital age, when customer expectations are rapidly evolving and competition is increasingly fierce, B2B marketing automation is proving to be a major strategic asset for companies. By enabling marketing processes to be optimized, this approach helps organizations gain efficiency while delivering a personalized, engaging customer experience.