Strategy
CRM in the Luxury Goods Sector in French-speaking Switzerland: A Key Lever for Customer Experience Le CRM
To realize this ambition, CRM (Customer Relationship Management) is positioning itself as an essential partner, far more than a mere technical tool: it embodies a strategic lever that transforms customer relations and strengthens the competitiveness of brands.
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Strategy
Artificial Intelligence in Digital Marketing: Revolutionize Your Strategy by 2025
Have you ever wondered why your Instagram feed seems to read your mind, or how Amazon recommends exactly what you need before you even think of it? The answer is just two letters: AI (Artificial Intelligence).
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Strategy
Data Marketing Success: Essential KPIs to Track and Optimize Your Strategy
In this article, we will explore the key data marketing KPIs to take into account to properly measure performance, evaluate engagement and acquisition, and ensure the efficiency of your marketing efforts.
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Strategy
How Might Artificial Intelligence Forecast Consumer Purchases?
AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.
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Strategy
5 Ways Artificial Intelligence Improving Swiss Advertising Campaign Performance
AI for Swiss ads: achieve hyper-personalized targeting, real-time optimization, and predictive analysis for better results.
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Strategy
Phygital: The fusion of offline and digital for a unique customer experience
Since the early 2020s, the boundaries between the physical and digital worlds have become increasingly blurred. In this context, phygital has emerged as a strategic and indispensable concept to meet consumer expectations.
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Strategy
Marketing automation strategies for B2B: the complete guide
In the digital age, when customer expectations are rapidly evolving and competition is increasingly fierce, B2B marketing automation is proving to be a major strategic asset for companies. By enabling marketing processes to be optimized, this approach helps organizations gain efficiency while delivering a personalized, engaging customer experience.
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Strategy
Behavioral segmentation in marketing
Today, consumers are constantly being targeted, making it a priority for companies to understand and meet their expectations. Behavioral segmentation offers a powerful approach to deciphering user habits and preferences, enabling the creation of marketing strategies that are both relevant and effective.
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Strategy
The future at our doorstep: Cognitive CRMs capable of understanding human emotions
In a world where consumer expectations evolve at a dizzying speed, companies are constantly looking for innovative ways to understand and anticipate their clients’ needs. Traditional Customer Relationship Management systems, originally designed to organize and centralize customer data, are no longer sufficient.
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