Strategy
Behavioral segmentation in marketing
Today, consumers are constantly being targeted, making it a priority for companies to understand and meet their expectations. Behavioral segmentation offers a powerful approach to deciphering user habits and preferences, enabling the creation of marketing strategies that are both relevant and effective.
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Strategy
The future at our doorstep: Cognitive CRMs capable of understanding human emotions
In a world where consumer expectations evolve at a dizzying speed, companies are constantly looking for innovative ways to understand and anticipate their clients’ needs. Traditional Customer Relationship Management systems, originally designed to organize and centralize customer data, are no longer sufficient.
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Strategy
The essentials of data-driven media strategy
Adopting a data-driven media strategy is essential for maximizing impact, and data-driven decision-making helps guide strategic choices with actionable insights, while the evolution of media campaign analytics offers valuable insights for optimizing audience engagement and putting these insights into action.
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Strategy
Contextual targeting: Why adopt this strategy in the post-cookie era?
With the gradual end of third-party cookies, contextual targeting is increasingly becoming an essential element of any digital marketing strategy. Contextual targeting refines the effectiveness of advertising campaigns, breaking away from traditional methods based on demographic segments or purchasing behavior.
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Strategy
Omnichannel Strategy: How to Deliver a Consistent and Impactful Customer Experience
Today, consumer behavior is evolving towards personalized and accessible shopping experiences, making the adoption of an omnichannel strategy essential. Customers expect continuity with every brand interaction, which underlines the importance of a well-defined digital strategy.
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Strategy
Boost Your Growth: The Keys to Developing a Winning CRM Strategy
In a market where clients are increasingly demanding and where options are more numerous than ever, it is essential for companies to find ways to stand out from their competitors. Achieving this requires a data-driven and agile strategy that not only attracts new clients but also preserves, maintains, and builds loyalty among those already aligned with your brand.
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Strategy
Boost your e-commerce success: Unlock the power of conversion rate optimization (CRO)
Is your website successfully converting enough visitors into customers? Conversion rate optimization (CRO) is the key to converting more Internet users into buyers, and this without necessarily increasing traffic. For online retailers, this can mean more completed purchases, fewer shopping cart abandonments and greater customer satisfaction.
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Strategy
Understanding CRO: Techniques and tools to improve your conversions
In 2024, the e-commerce market saw an overall decline in conversion rates of 8.1% compared to the previous year. This decline highlights increasing competition and changing consumer behaviour, making conversion rate optimisation (CRO) even more critical for businesses looking to maximise the value of their online traffic.
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Strategy
8 Essential Steps for a Powerful Digital Strategy
In a world where over 67% of the global population is connected to the Internet, having a well-defined digital strategy is no longer optional—it’s a necessity. Whether your goal is to increase brand visibility, drive sales, or engage with customers more effectively, a robust digital strategy tailored to your business’s specific needs is the key to success.
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