Internal links are a powerful ranking factor. Like backlinks, they can convey content and tell Google which pages are most important. In addition, when implemented correctly, internal links are a legitimate way to improve your rankings and overall website performance. Let’s take a look in this article at how to build a solid internal linking […]
Strategy
Having a data-driven company culture allows you to make the most of the customer data you have. In addition to having the right technology tools to process and leverage that data, you also need to consider the human approach, the overall organization of the company, and the type of work you need to do. In […]
Strategy
The pharma sector is facing an increasingly informed and demanding audience in terms of quality and transparency. Content marketing is the ideal way to showcase the expertise of your pharma organization, inform, and educate your prospects, but above all, stand out from the competition.
Strategy
Overview Google has integrated more elements such as Rich Snippets, Quick Answers, and Featured Snippets on the results pages to offer its users the best possible search experience on the web and to provide users with better and faster information. In this article, we will take a closer look at Featured Snippets. On what criteria […]
Strategy
Marketing Automation is about implementing automated marketing campaigns that are triggered by a set of predefined conditions and based on user behavior. Whether it is an acquisition, retention, conversion, or loyalty campaign, Marketing Automation serves several marketing objectives and considerably increases the performance of your e-commerce. Discover in this article the advantages of Marketing Automation […]
Strategy
Lead generation is one of the most important tasks for any company that wants to increase its sales. To convert a sales contact into a lead, you must put in place appropriate initiatives that will lead them to act. In this article, our experts at Eminence explain to you what you should do to generate […]
Strategy
Did you know? Over the past six years, the cost of acquiring new customers continues to rise. Yet, even if the marketing budget has increased, customers tend to trust brands less. You can overcome this with the right strategy to capture customers’ attention, create greater engagement and improve sales conversion. In this new article, you […]
Strategy
Every time the end of the year approaches, advertisers are faced with the same challenge: What can they do to promote their products and improve their sales? This article outlines the key tactics you need to be aware of to create your special holiday marketing campaign and ensure its success.
Strategy
It is almost impossible today to have an online business without sending emails. The biggest challenge in this process is not only to get a good opening rate but also to get people to take action by clicking on your email campaigns (CTR). If you want to increase your chances of improving the click-through rate […]
Strategy
The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.