Have you noticed this funny squared barcode appearing more and more often in your daily life? In the bus, in the supermarket, at a festival or even sometimes printed on the sidewalk, this pattern usually black and white allows you to get a lot of information by scanning it quickly with your smartphone! Eminence, your […]
Strategy
Imagine, you are in 2030. As you walk to work, you receive a call from your favourite restaurant. After having greeted you warmly, the operator presents you with the daily menu adapted to your personalized diet and asks you at what time you want to be delivered. At your lunch break, at the exact time […]
Strategy
Imagine this situation: you are a young entrepreneur with an innovative business idea that can revolutionize the world. However, without the necessary financing, you can’t do anything, so you have to find an investor. In an office building, you enter an elevator and meet one of the most important businessmen of the city. This is […]
Strategy
Since March 2018 Google is indexing and ranking first the mobile version of a website. Mobile-first indexing means Google will use the mobile version of your website for indexing and ranking, to better help the primarily mobile users to find what they’re looking for.
Strategy
Influencers are fast becoming one of the most popular tools used for brands, not just in the UAE, but internationally. It is following the success of the social media era we live and work in, that has allowed brands to target their audience in an indirect way, thorough people that have a large following across Facebook, Twitter, YouTube and Instagram.
Strategy
Travelling is becoming more accessible for everyone. With last minute deals, January sales and plenty more sites sharing reviews and opinions on ‘The next destination you should visit’, we are spoilt for choice. In this digital age, influencers, friends and family are posting photos, checking in on Facebook and posting about what a great time […]
Strategy
In today’s crowded digital marketing world, it’s becoming harder than ever to stand out among the sea of competitors, and with so many online advertising options, what is the best use of your marketing project?
Strategy
Overview In a microcosm where every brand fights to dominate the digital space, luxury has long chosen the path of restraint. Where others chase clicks and omnipresence, high-end houses have preferred silence over noise, and scarcity over accessibility. And yet, digital habits have shifted — profoundly. Consumers research online before purchasing, trust is built through […]
Strategy
“lead” is a key element in market activity and marketing of a travel agency especially through its website. The “digital lead” represents a contact quality (someone who is interested in your offer), which was established between your travel agency and the Internet. Like any business, you wish that this contact leads to an act of purchase. […]
Strategy
Strategic marketing tips for real estate brokers This article aims to familiarize real estate agents with the online behavior of potential customers in their search for property. Eminence recommends: Catch your clients where they are looking for you – on the internet.