Nowadays, using Google My Business (GMB) to reference locally your BtoB business is a powerful tool if you have local customers and a limited catchment area. It allows you to highlight your B2B business in Google’s geo-localized results and in Google Maps to reach qualified leads while strengthening your company’s e-reputation.
Strategy
Since the global pandemic, Mobile UI also known as mobile User Interface has greatly evolved, as has how users interact with companies’ digital tools and platforms.
Strategy
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
Strategy
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
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The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in 2021 and beyond. Facebook IQ offers insights, studies, and research using people, advertising, and […]
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Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.
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With over 1 billion active users per month, Instagram is one of the fastest growing social networks, making this platform a weapon used by many brands to connect with more audiences and boost sales.
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The importance of mobile devices and connected objects in our digital world is increasing. As a result, we have seen the emergence of a new generation of people who surf the Internet only with their phones.
Strategy
Inbound marketing will not only generate results in terms of leads and sales, it will also allow you to optimize your investments and take advantage of the latest technologies.
Strategy
Have you noticed this funny squared barcode appearing more and more often in your daily life? In the bus, in the supermarket, at a festival or even sometimes printed on the sidewalk, this pattern usually black and white allows you to get a lot of information by scanning it quickly with your smartphone! Eminence, your […]