Easter Marketing: Maximize your sales in DACH region
Table of Contents Introduction Maximizing Easter Marketing Trends: A Data-Driven Approach to Digital Marketing in the DACH Market As Easter approaches, the DACH market (Germany, Austria, Switzerland) is all set to capitalize on increased consumer demand with Easter Marketing campaigns. This can be done by leveraging emerging consumer trends based on data-driven strategies to optimize […]
2024 Trends: A Content Strategy
Table of Contents In the dynamic landscape of digital marketing, staying ahead of emerging trends is essential for maximizing ROI and achieving business objectives with a carefully crafted content strategy that catches the attention of your target audiences. At Eminence with our Pinterest Partnership, we’re able to anticipate the next big waves in across multiple […]
E-commerce Disrupts the Codes of Luxury
Table of Contents The luxury market has been among the most resistant to shifting to online shopping. Although e-commerce has been booming for years, many luxury brands have feared losing their prestige if they moved to the Internet. However, COVID-19 gave them a reason to reconsider this position. Find out in this article how the […]
4 winning strategies for the beauty sector
Table of Contents Implementing a digital strategy requires expertise and a certain amount of anticipation. This is also the case for the beauty and cosmetics industry which has seen its revenue on digital platforms take off since the end of the restrictions. For example, L’Oréal closed the first quarter of 2022 with a 19% increase […]
How to Maximize Your Online Visibility
One of the major challenges for marketing teams is to ensure that their content is not only well-ranked in search engines but also meets the needs of their audiences, to foster the organic ranking of their business. This is the whole challenge of Google Helpful Content SEO, Google’s algorithm that relies on users’ search intent to offer them the most relevant content possible.
NGOs: Guide to digital marketing
In an era where technology is rapidly reshaping our world, non-governmental organizations (NGOs) are increasingly turning to digital marketing to champion their causes, mobilize resources, and create a positive impact in society. Digital marketing offers a diverse array of opportunities for NGOs, empowering them to connect with a global audience, gather funds more efficiently, and […]
How to optimize your conversions?
When it comes to succeeding in the world of e-commerce, it is essential to adopt a strategic approach to attract and convert visitors into customers. One of the key elements of this approach is the structure of your website. A well-designed and organized structure can greatly influence your sales funnel, making the user experience smoother and […]
How to set up a mobile strategy?
Did you know that 72% of global transactions in 2021 were made via mobile devices, compared to only 5% of sales in 2012 (Statista)? Mobile commerce has now become an essential sales channel when it comes to setting up a successful commercial strategy for e-commerce activities.
The benefits of working with a digital agency
As a manager or marketing/sales manager, you are probably wondering whether it is better to use a digital agency to help you in your web projects or to carry out your projects directly in-house. This decision is often based on financial criteria and on a few persistent preconceptions. However, have you also taken into account […]
Customer Journey: Understand customer logic to improve their experience and your performance !
Customer journey… a term that we encounter more and more in digital marketing and which can take on an abstract connotation. It describes the journey, or rather the route chosen by a person to find a product or service. This journey is as individual and unique as human beings: some will need detailed information, while […]