Write SEO content that ranks high on search engines
According to 2020 data from Tim Soulo of Ahrefs, 90% of content on the web receives no traffic from Google. Therefore, optimizing content for SEO is essential to increasing your site’s organic traffic and ensuring that your content is written in a way that reaches the most people possible.
Google My Business: the key to successful BtoB local SEO
Nowadays, using Google My Business (GMB) to reference locally your BtoB business is a powerful tool if you have local customers and a limited catchment area. It allows you to highlight your B2B business in Google’s geo-localized results and in Google Maps to reach qualified leads while strengthening your company’s e-reputation.
B2B: How to improve your brand awareness?
As the web has taken an important place in the daily life of customers, B-to-B companies are obliged to use digital marketing to improve their sales and reach their business objectives. Recent years have been marked by a significant decrease in direct commercial actions in favor of online actions. In this context, digital marketing is […]
How to integrate ROPO into your digital strategy?
Have you heard of the ROPO effect also known as Research Online Purchase Offline? This approach is associated with the digital marketing strategy that links “web to shop” and “shop to web”. It should not be underestimated because ROPO modifies the purchase path of Internet users. To integrate this technique effectively, companies should adapt their […]
Trends: Flat Design and Material Design
Since the global pandemic, Mobile UI also known as mobile User Interface has greatly evolved, as has how users interact with companies’ digital tools and platforms.
How to reduce and optimize your bounce rate ?
Bounce rate is a KPI that you need to learn to master if you want to evaluate the interest that a website visitor has towards your company. It is a KPI that helps you to identify and evaluate the quality of your user experience on your website.
Content marketing : your key to success your digital strategy
More and more companies are adopting content marketing. This technique has become extremely important in the digital world. So, what is content marketing? How do you implement it? We answer all these questions in the article below and highlight the key benefits of using content marketing.
Christmas 2020: Consumer Insights & Digital Strategies for the Festive Season
The Christmas season is a time when consumer behavior changes. What is more, the COVID-19 pandemic has shifted many aspects of our daily lives. Indeed, many of the new habits formed during the pandemic will contribute to new consumer trends in 2021 and beyond. Facebook IQ offers insights, studies, and research using people, advertising, and […]
Coronavirus’ marketing impact: How is COVID-19 Affecting Businesses?
Fear of contamination, confinement, partial unemployment, risk of bankruptcy and an unstable financial future… The pandemic we are currently experiencing has plunged companies into a new, brutal reality.
Difference between content optimization and over optimization
Quality content, keywords, tags, link descriptions, etc. Search engines have many criteria for SEO a site, and some of them are constantly evolving.