Data audit for improved performance
Performing an audit of this ecosystem helps to identify areas for improvement, optimize the reliability of the data collected, and establish a solid foundation for the deployment of analytics, reporting and tracking. As an expert digital and data agency, we offer a strategic audit service to evaluate and perfect your tracking and analytics infrastructure.
Performance
Data Analysis
Data Quality
RGPD
The Benefits
The Benefits
01
Infrastructure assessment
Evaluation of the tracking infrastructure is essential to ensure accurate data collection on a website. This involves analyzing the presence and configuration of tools such as Tag Management Systems (TMS), Google Tag (Gtag) and the Data Layer. A TMS, such as Google Tag Manager, simplifies tag management, while the Data Layer organizes data for optimal analysis. Proper implementation of these tools improves marketing strategies and helps to better understand user behavior.
02
Data Quality
DataQuality ensures that the information collected is reliable and usable. It is measured by criteria such as accuracy, completeness and consistency. High-quality data enables us to make informed decisions, optimize marketing operations and improve their performance.
03
RGPD compliance
Data auditing is essential to ensure RGPD compliance by assessing the legitimacy of the data collected and optimizing the configuration of consent management tools (CMPs) and cookies. This process identifies deviations from regulatory requirements and ensures that user consent is properly obtained and documented.
04
Data governance
Data governance is essential to effectively manage information access and sharing. It establishes processes and policies guaranteeing data quality, security and compliance, including through audits, such as the customer data audit and GDPR audit.
05
Action plan and recommendations
It’s advisable to define clear objectives and call on a Data Driven agency to audit the quality of customer, marketing and web data, check compliance with the RGPD, draw up a report detailing shortcomings and recommendations for improvement, and set up regular monitoring to ensure ongoing compliance.
1
Data audit action plan
Set up a scoping meeting to define objectives and the existing environment, followed by an inventory of tracking and analytics tools to identify the technologies used, and finally, ensure accessibility to these tools to facilitate the audit.
2
Analysis of monitoring and data analysis infrastructure
Technical verification involves analyzing tags, scripts, data layers and configurations to ensure that they are working properly. It is important to ensure that tags are correctly installed and do not slow down the site. The Data Layer must be well structured to transmit accurate data to analysis tools.
3
Identifying tracking problems
Acceptance identifies tracking errors and data inconsistencies, while checking compliance with consent regulations. This stage ensures that collection tools function correctly and that data collected is reliable, guaranteeing that collection practices comply with legal requirements.
4
Recommendations and action plan
The recommendations phase consists of presenting the results of the audit, highlighting the problems identified and proposing concrete solutions to resolve them. Following this presentation, an action plan will be drawn up to implement these recommendations in a structured and effective way.
Our Tools
Adobe
Matomo
Mixpanel
Segment
Tag Commander
Google Tag Manager
Snapchat Ads
TikTok for Business
X Business
Display & Video 360
Google Ads
Pinterest Ads
Campaign manager
Sizmek
Our Expertise
Eminence is a leader in data auditing, combining expertise and a data-driven approach. As a specialist data quality agency, we ensure that customer and marketing data is accurate and compliant with the highest standards. Thanks to a rigorous marketing audit methodology, we help companies exploit the full potential of their data, facilitating strategic decisions, and we are committed to transforming data into performance drivers, strengthening our customers’ competitiveness in the marketplace.
How can inaccurate data affect the reliability of analyses ?
Erroneous data can compromise the quality of analyses and strategic decisions – a Data Quality audit should be carried out to identify problems in marketing data, web data and first-party data. Working with a specialized Data Quality agency can help you optimize your data infrastructure.
How can we measure the effectiveness of marketing campaigns if the customer journey is not fully tracked ?
An audit validates that all critical events in the customer journey, such as clicks, page views, form submissions and transactions, are correctly instrumented. It also facilitates the identification of friction points likely to hinder user conversion. This can lead to difficulties in making informed, data-driven decisions.
How can we interpret and analyze a multitude of data without complicating decision-making ?
An audit helps identify strategic key performance indicators (KPIs) aligned with corporate objectives. It also facilitates the implementation of intuitive, synthetic dashboards, optimizing performance monitoring and informing the decision-making process.
projects & case studies
Our success stories
SEO
+110%
Number of clicks
-38%
Bounce rate
A customized
strategy
Data optimization strategies
A data audit assesses the quality of customer, marketing and web information, and ensures its compliance with the RGPD. This helps identify relevant KPIs and establish clear dashboards for effective monitoring. By collaborating with agencies specializing in data quality, companies can optimize the management of their first-party data, strengthening their governance and decision-making.
Interconnection
Data interconnection is essential for maximizing the effectiveness of analysis and marketing strategies. By leveraging the sharing of information between different platforms, such as Search Console and GA4, companies can gain a consistent overview of their performance. Optimizing communication between these tools not only improves data accuracy, but also helps refine targeted audience mailings. This integrated approach promotes more informed decision-making and greater responsiveness to market trends.
Data governance strategy
Strengthening compliance means integrating best practices in privacy and data protection. This requires the adoption of proactive measures to ensure that user data is collected, stored and processed securely and transparently. By complying with regulations such as the RGPD, companies not only protect consumer rights, but also boost user confidence, while avoiding potential sanctions.
Optimized tracking
Optimizing monitoring involves standardizing data collection and analysis processes, thus improving efficiency and consistency of results. By establishing uniform protocols, teams reduce errors and facilitate data interpretation. This approach streamlines repetitive tasks and ensures that all stakeholders use the same repositories, promoting rapid, informed decision-making to adapt to market needs.