SEO
With the looming disappearance of Universal Analytics in July 2023, migrating to GA4 became a mandatory undertaking.
Deeper understanding of user behaviour through their interactions.
Better mobile optimization thanks to user navigation insights.
Ensuring a smooth transition for our client's website, Guaranteeing that this upgrade would not impact their account's performance Managing this migration, highlighting the benefits of GA4's powerful features and how they ultimately.
- Ensure a smooth transition for our client's website.
- Guarantee an update with no impact on their account's performance.
- Manage this migration by highlighting the advantages of GA4's powerful features and how they operate.
- Contribute to a better understanding of user behavior and the optimization of conversion funnels.
Following the comparison of several alternatives to Google Analytics, our team recommended maintaining Google's tools, considering their popularity and cost-effectiveness for our client.
Establishing GA4 Account
In February, we created the GA4 account without any configurations, primarily to obtain the minimum data history of user sessions. This prudent approach allowed us to maintain continuity while transitioning to the new platform.
Reworking Tracking Plan
To harness the full potential of the new GA4 platform, we thoroughly revised the tracking plan and explored its advanced capabilities. Using Google Tag Manager (GTM), we executed a seamless transition, ensuring the new setup met and exceeded the requirements of our client's business.
Leveraging Enhanced Event Tracking
GA4 enabled us to create events with more parameters than before, providing deeper insights into user interactions and behaviors.
This granular level of event tracking allowed us to better understand user preferences, such as the keywords they searched for on the website, downloaded files, completed forms, and other essential actions.
Custom Configuration for Deeper Data
By configuring multiple custom dimensions and variables, we expanded our data capture capabilities. These customizations allowed us to access additional valuable information, aiding us in creating comprehensive and insightful reports for our client.
Seamless Integration with Looker Studio
In June, we began using GA4 exclusively and integrated it with Looker Studio, a powerful reporting tool.
This integration enabled us to generate easy-to-understand reports for our client, presenting them with actionable insights and data-driven decision-making support.
Results
Deeper understanding of user behaviour through their interactions.
Better mobile optimization thanks to user navigation insights.
Stronger customization of data reports according to each specific need.
Greater actionable data visualization that facilitates decision-making.
Clients testimonials
LEM
Migration GA4
The collaboration with Eminence's teams was very natural.
They took the time to understand our particularly technical working environment and adapted to our internal constraints and needs to define an optimal work organisation. Eminence accompanies us today on issues of development and visibility on the web. On a daily basis, the availability of Eminence's team is a great advantage, and resolutely one of the agency's great strengths. This facilitates daily work and undeniably promotes mutual.