Boost your sales with our CDP solutions

Transform your customer data into actionable insights. A CDP centralizes information for in-depth analysis and personalized campaigns. Discover how we can help you boost your results and enhance customer loyalty today.
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Data Centralization
Personalization
Advanced Segmentation
Marketing Automation
Customer Insights
GDPR Compliance

The Benefits

01
Data centralization
 
Aggregate all customer data in one place for a unified view, enabling better analysis and personalized marketing.
02
Increased personalization
 
Offer tailored experiences based on customer data to enhance engagement and satisfaction through personalized recommendations and targeted content.
03
Sales improvement
 
Boost conversions with relevant insights by leveraging data to tailor marketing strategies and optimize user experiences.
04
Customer engagement
 
Strengthen loyalty with targeted interactions by personalizing communication and offers to meet individual needs.
05
In-depth analysis
 
Gain detailed insights to refine strategies, improve decision-making, and enhance overall performance.
Our approach
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1
Client needs analysis
We evaluate your business goals and challenges by analyzing objectives, performance gaps, and factors impacting progress to develop effective strategies.
2
Feasibility assessment
We determine if a CDP meets your needs by evaluating its fit with your data management goals, integration capabilities, and overall business objectives.
3
CDP Solution selection
We help you choose the best CDP platform by comparing options based on integration, scalability, ease of use, data security, and how well it aligns with your business needs and budget.
4
Integration planning
We develop a plan for integrating the CDP by outlining steps for system integration, setting clear objectives, creating a timeline, assigning roles, and planning for training and support.
5
CDP Implementation
We install and configure the CDP platform by customizing settings, testing features, and training your team.
6
Training and Ongoing Support
We train your team with detailed sessions on using the CDP platform and provide ongoing support to address any questions or issues.

Our tools

Twilio Segment
Tealium
SalesManago
Salesforce CDP
Adobe
Experience
Platform
Action IQ

Our Expertise

Harness the full potential of your Customer Data Platform with our expertise

At Eminence, we specialize in managing and optimizing Customer Data Platforms (CDP), empowering you to transform your customer data into a powerful strategic asset. We support you every step of the way:

  • Needs Assessment: We identify your specific objectives and recommend the platform that best suits your requirements, whether it’s centralizing your data or enhancing your marketing campaigns.
  • Technical Implementation: Our experts integrate your CDP with existing systems (CRM, marketing automation tools, e-commerce platforms) to ensure smooth and efficient centralization.
  • Data Structuring and Governance: We ensure rigorous data collection, structuring, and cleansing to guarantee quality, compliance, and relevance.
  • Data Activation: Using actionable insights, we help you create personalized, omnichannel campaigns that maximize engagement and conversions across all touchpoints.
  • Continuous Monitoring and Optimization: We set up dashboards and key performance indicators (KPIs) to measure the effectiveness of your strategies and fine-tune them in real-time.
Our approach goes beyond technology: we help your teams upskill through tailored training and dedicated support to ensure optimal and long-lasting adoption of your CDP. By partnering with Eminence, you benefit from expertise that combines strategy and technology, with a strong focus on personalization, performance, and compliance.

How does a CDP improve marketing efforts ?

A CDP enhances marketing by providing a unified view of customer data, enabling personalized campaigns. It uses advanced segmentation and real-time data to target the right audience, leading to higher engagement and conversion rates.
Can a CDP integrate with our existing systems ?
Yes, modern CDPs are designed to integrate seamlessly with various existing systems, including CRMs, marketing automation platforms, and e-commerce systems. This ensures a cohesive data flow and maximizes the utility of your existing tools.
How quickly can a CDP be implemented ?
The implementation time for a CDP varies based on the complexity of your data and systems. Typically, a basic setup can take a few weeks, while a more complex integration might take several months. Our team ensures a smooth and efficient implementation process.
projects & case studies
Our success stories
SEO
McDonald's
McDonald's: Website redesign McDonald's Jobs
+110%
Number of clicks
-38%
Bounce rate
More Info

Content created by our experts

Our strategy for implementing a Customer Data Platform is designed to maximize the efficiency and impact of your marketing campaigns. By following a methodical and personalized approach, we ensure tangible results at every step of the process. Discover how our expertise and innovative solutions can transform your customer data into powerful growth drivers.

Preliminary analysis and Audit

We start with an in-depth analysis of your current situation and a comprehensive audit of your data. This essential step allows us to understand your specific needs, identify opportunities and challenges, and define clear objectives for implementing the CDP. We use advanced diagnostic tools to assess the quality and integrity of your data, as well as to map your existing processes.

CDP strategy definition

In collaboration with your team, we develop a tailored CDP strategy that aligns your business objectives with the technological capabilities of the CDP. This strategy includes defining use cases, audience segmentation, and personalizing customer journeys. We ensure that the strategy is flexible and scalable to adapt to your future needs.

Planning and roadmap

We create a detailed roadmap outlining the key steps of the CDP implementation, necessary resources, and timelines. This rigorous planning ensures that each phase of the project is well-coordinated and executed on time. The roadmap also includes regular checkpoints to assess progress and adjust plans if necessary.

Technical implementation

Our technical team handles the installation and configuration of the CDP, integrating all relevant data sources. We ensure that the system is fully interoperable with your other marketing and CRM tools. Rigorous testing is conducted to ensure the platform's reliability and performance. We also assist with data migration and the integration of necessary APIs.

Training and support

Once the CDP is in place, we offer training sessions for your teams to familiarize them with new features and best practices. We also provide ongoing support to answer your questions and quickly resolve any issues. Our goal is to ensure your team is autonomous and able to fully leverage the capabilities of the CDP.

Monitoring and optimization

After deployment, we monitor the CDP's performance and analyze results to identify improvement opportunities. We provide regular reports and recommendations to continuously optimize your campaigns and data management. This proactive monitoring allows us to adjust the strategy based on feedback and market evolution.

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Our pillars​

Data
strategy
acquisition
Web