Digital
Data Marketing 2025: The Trends You Can’t Afford to Miss
In this article, we’ll walk you through the top data-driven marketing trends for 2025—real-world strategies that combine automation, innovation, and ethical marketing. Ready to get ahead of the game? Let’s dive in.
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Digital
The Keyword Golden Ratio (KGR) explained
There are various strategies for selecting topics to tackle in a blog, and utilizing the Keyword Golden Ratio is among them.
In this article, our experts will elucidate what the Keyword Golden Ratio is and how to use it to your advantage.
Digital
E-commerce Guide: Switzerland
Table of Contents Today, everything is accessible on the Internet: buying tickets for a show, shopping online, booking a trip, looking for a job, etc. E-commerce is a sector that continues to develop in Switzerland, opening up new possibilities and opportunities for companies. Indeed, with the democratization of the Internet, brands are extending their activity on the web to meet the growing expectations and demands of their consumers. […]
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Digital
How digital marketing boosts e-commerce
Table of content The beauty industry has always been at the forefront of innovation and reinvention in e-commerce, and this year was no exception. To keep up with changing consumer shopping habits, brands in the beauty and skincare industry need to take an omnichannel approach more than ever and use all available digital touchpoints to […]
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Digital
The importance of digital in the automotive sector
Table of Contents Digital has become a big part of consumer habits in recent years, including when it comes to buying your next car. In fact, car dealerships have been directly impacted by the new car purchase habits of buyers. Today’s increasingly connected buyers prefer to search online rather than visit a physical store. In […]
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Digital
New nFADP Regulation: Principles and Impacts
In September 2020, the Swiss Parliament gave the green light for the adoption of the new Federal Data Protection Act (nFADP). This measure aims to align local practices with the General Data Protection Regulation (GDPR) established by the European Union (EU). The primary goal of this law is to enhance the management of personal data while granting […]
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Digital
How is technology affecting our culture?
Blockchain, drones, IoT, robots, VR, AR, MR, etc. All these new technologies surround us or are already part of our daily lives. Let’s see how companies can take advantage of this wave of innovation for a better customer experience across channels.
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Digital
Digital transformation: The pharmaceutical sector
Digital transformation is affecting all industry sectors, including the pharmaceutical one which has been slow to integrate digital technologies. This delay can be explained by the sensitive and highly regulated nature of the business. However, for the past two years, this sector has been undergoing a digital revolution to address the health crisis and make […]
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Digital
How to successfully digitalize your industrial company?
Technological progress is used to improve internal processes, conquer new markets, and even transform companies’ business models. The industrial sector has integrated digital into its production processes to strengthen its activities and prosper in the context of the health crisis.
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