Digital
How to implement Digital Transformation?
Digital technology has drastically impacted companies around the world. It has created a major strategic issue for companies that want to become efficient and who wish to maintain a competitive edge. What are the roles of technological innovations and digital tools? How do they impact the growth and profitability of companies?
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Digital
Gamification: a must for the luxury brands
Gamification is the application of game design and game principles in non-game contexts. It is a way to enchant customers by making unusual interactions in a playful context. For example, integrating it into a fun purchase, or adding an appeal of winning or a competitive aspect to digital marketing. It is also a way to […]
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Digital
Beauty & Technology: The Future of Connected Beauty
Online cosmetics is an industry that is currently booming. 31.3% of consumers said they bought at least one cosmetic product online in the year 2020, making the beauty sector the 4th largest e-commerce market in terms of its number of customers. So how is the beauty industry changing? Our digital experts took a closer look […]
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Digital
Mobile Marketing: The Key to Success
If you are looking to reach a greater audience, generate new leads, increase your sales and build customer loyalty, the use of mobile web marketing and its different channels is ideal. It offers you many possibilities to reach your target audience including mobile advertising, responsive design, personalized SMS marketing, geo-targeting, etc. Although it has many […]
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Digital
Consumption: a driving force behind digital changes
The mass-market sector is undergoing a major transformation directly linked to digital and social shifts in the world. The stakeholders of the industry are all looking for offers that will make a difference and digital media is at the core of these new changes. To reach the right target with the right message at the […]
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Digital
Boost your ROI with call tracking and AI
Once you have launched Google AdWords campaigns with a specific marketing objective, you need to determine which ones are the most effective in terms of cost and results. This is why we advise you to optimize your ROI by integrating call tracking and conversational intelligence with your Google ads. Indeed, the combination of these two […]
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Digital
Discover Universal Application Promotion Campaigns (UAC)
In this article, Eminence’s digital experts take a closer look at Universal Application Campaigns (UAC), so that you can make the most of your app ads on different iOS and Android operating systems and generate traffic.
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Digital
The Digital Revolution In Banking
The digital transformation in the financial sector is creating a major revolution for the banking industry. Technological progress is enabling banks to expand their services and to meet the new expectations of their customers. Today’s customers are increasingly looking for simplicity, accessibility, flexibility, speed, and optimal banking costs.
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Digital
The Importance of Creativity in the Mobile Age
Mobile has completely transformed the way we consume. Whether it’s goods, services, but also content: square videos, vertical videos, less text, more images. Indeed, the rules of creativity have changed with the mobile and this is why Eminence shares its knowledge with you. The importance of creativity for advertisers With Facebook, opportunities are literally at […]
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