How to create a Data-Driven culture for your company?
Having a data-driven company culture allows you to make the most of the customer data you have. In addition to having the right technology tools to process and leverage that data, you also need to consider the human approach, the overall organization of the company, and the type of work you need to do. In […]
How to build an effective content marketing strategy in the Pharma sector?
The pharma sector is facing an increasingly informed and demanding audience in terms of quality and transparency. Content marketing is the ideal way to showcase the expertise of your pharma organization, inform, and educate your prospects, but above all, stand out from the competition.
Google Featured Snippet: how to use them to get more visibility?
Google has integrated more elements such as Rich Snippets, Quick Answers, and Featured Snippets on the results pages to offer its users the best possible search experience on the web and to provide users with better and faster information. In this article, we will take a closer look at Featured Snippets. On what criteria are […]
E-commerce: why do you need Marketing Automation?
Marketing Automation is about implementing automated marketing campaigns that are triggered by a set of predefined conditions and based on user behavior. Whether it is an acquisition, retention, conversion, or loyalty campaign, Marketing Automation serves several marketing objectives and considerably increases the performance of your e-commerce. Discover in this article the advantages of Marketing Automation […]
The best strategies and tactics to boost your e-commerce sales in 2023
Getting into e-commerce can be a great asset for your business as long as you learn to master its main advantages, make the right choices, and benefit from the right means and solutions to face tough competition. In this article, you will discover the best tactics to generate conversions and boost your online sales.
How to generate and convert qualified leads for your business?
Lead generation is one of the most important tasks for any company that wants to increase its sales. To convert a sales contact into a lead, you must put in place appropriate initiatives that will lead them to act. In this article, our experts at Eminence explain to you what you should do to generate […]
How to create an effective customer acquisition strategy?
Did you know? Over the past six years, the cost of acquiring new customers continues to rise. Yet, even if the marketing budget has increased, customers tend to trust brands less. You can overcome this with the right strategy to capture customers’ attention, create greater engagement and improve sales conversion. In this new article, you […]
How to promote your brand and outshine the competition during the holidays?
Every time the end of the year approaches, advertisers are faced with the same challenge: What can they do to promote their products and improve their sales? This article outlines the key tactics you need to be aware of to create your special holiday marketing campaign and ensure its success.
How to boost the Click-Through Rate of your email campaigns?
It is almost impossible today to have an online business without sending emails. The biggest challenge in this process is not only to get a good opening rate but also to get people to take action by clicking on your email campaigns (CTR). If you want to increase your chances of improving the click-through rate […]
Last E-commerce trends to succeed your online business
The e-commerce sector is constantly evolving and this year was no exception. More than ever, retailers are improving their e-commerce operations to better meet customer needs.