The end of the “Like” dictatorship?

After Instagram, Facebook also want to hide the number of Like

For several years, digital well-being has been an important topic. If a publication on social networks doesn’t reach a lot of “likes,” or at least not the expected number, it has a high chance of being deleted by its user.

This phenomenon is linked to a social pressure that appeared on these platforms, and that is constantly reinforced in mentalities and behaviors.

That’s why Instagram has taken the initiative to hide the appearance of likes under posts (first in 6 countries to begin with, before a possible global generalization). Facebook also would consider setting up this version without likes for its platform, although unlike Instagram, the test has not yet been launched.


What is the purpose of this initiative?


By masking “likes”, the platforms want to return to more authentic content, by slowing down the race for likes, but also to reduce the negative impact of this phenomenon on the mental health of Internet users.

Indeed, this will prevent users from constantly comparing themselves to each other and then feeling in a bad way when their publications do not receive as many likes. This will also reduce the amount of content deleted or the restraint of Internet users to share some content judged too unpopular because not enough liked.


In short, masking “likes” would:

  • Reduce social pressure: reducing the pressure on users when they feel inferior to others, through their under-linked post or through posts they share. By removing the phenomenon of constant comparison and judgment between users in relation to published or shared content, any user will feel freer and more comfortable with the posts they share on the platform.

Without the appearance of likes, users would then feel more comfortable, which should encourage sharing, expression and publication. Facebook officials affirm “We want Instagram to be a place where people feel comfortable expressing themselves” & “that people are a little less concerned about the number of people “like” and actually spend a little more time communicating with the people they love »

  • Allow users to focus on content: in order to really enjoy the photos and videos, focus on them without second thoughts or calculation, rather than focusing on likes.

Instagram said, “We want your friends to be able to focus on the photos and videos you share, not how many likes you have.”

The goal is therefore to create a climate of well-being on the platforms, and a healthiest ecosystem without permanent comparison.


But will this really improve the social network ecosystem?


This initiative to break the pressure and addiction due to the “thumbs up” to preserve users’ mental health, currently in testing phase for Instagram and maybe coming for Facebook, will it however get results?

The goal within the test launched by Instagram in several countries is to get feedback from users and define the version they prefer, and to find out if users are then more satisfied without like counter, simply sharing content for fun.

But are Internet users really ready to part with this harmful habit of permanent competition? And if so, will simply masking likes actually improve the social network ecosystem and reduce this social pressure? Will there be a positive impact?

We are waiting for further action and let’s see if Facebook will then in turn implement this initiative on its own platform. Stay up to date with Eminence!